I’m always amazed by how many real estate websites don’t do the one thing that they’re meant to do – convert visitors into clients.
Most real estate blogs and websites are nothing more than online brochures. They’re full of pretty images and links to local resources but they don’t have any compelling reason for a visitor to give up their contact details.
The only real exception to this is IDX or property search sites that promise instant access to listing inventory.
I’ve had this conversation with a number of internet marketers who shook their heads in disbelief when they viewed a number of real estate sites. Internet marketers understand that a visitor to your site is a complete waste if he or she moves on without contacting you.
But most real estate professionals don’t “get it” or are limited by the technical hurdles associated with publishing email capture forms, feeds and other interactive tools.
I’ve written a few articles on the subject but defer to Greg Clement, one of the best online real estate marketers, who wrote a great report on the subject.
You can download the report right here.