The Opportunity Lies in the Obstacle

Here’s the one common characteristic of most successful businesses – they found a solution to a seemingly insurmountable problem. They ran into an obstacle that stopped every competitor dead in their tracks and found a way to overcome the obstacle.

Put in other words – the opportunity always lies in the obstacle.

Let’s take online real estate marketing as an example.

I’ve taught thousands of real estate professionals how to use social media marketing to generate new business and an unlimited pipeline of motivated buyer and seller leads.

While they all “get it” when it comes to connecting with prospects on social networks, almost every single person got stuck with the technology needed to create an online presence and convert social network friends into clients.

Now the technology I’m talking about isn’t rocket science stuff. I’m talking about publishing effective blogs, squeeze pages and websites that fulfill one main function – converting visitors into contacts and clients. After all what good is a visitor to your website if you have no way to contact them to market your services.

The obstacle is the technology.

The solution is to find a way to get the technology.

There’s two ways to solve the technology obstacle:

1. Build it yourself, or
2. Hire someone to build it for you.

The first option (build it yourself) requires advanced technical knowledge. If you’re a techno geek you have a huge advantage in the modern real estate industry. I haven’t failed to notice that the top producing agents in most offices all use the internet to generate a seemingly endless flow of buyer and seller leads and almost always seem to be at a closing.

The second option (hire someone) is risky and expensive.

It’s risky because you might hire the wrong technical vendor or end up with a product that simply doesn’t do what it’s meant to do. I hate that!

It’s expensive because the technical skill required is in short supply and we all know the cost associated with the law of supply and demand.

Very few people have the technical knowledge to build it, so that leaves option 2.

Option 2 requires that you hire someone to build the technology.

In the next few weeks I’ll add a number of posts that review and recommend real estate software and technology that you can use in your real estate business. If you can’t wait you can start by checking out Tech Savvy Agent.

So here’s my advice. Take a few steps back and work out why most agents fail as online real estate marketers. Then identify the tools you can use to be successful and find a way to incorporate them into your business.

Find the obstacle and apply the solution.

About Ross Hair

Ross Hair is Bald, a real estate social media fan and the founder of Social Media Marketing Camp.

 

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