Why Facebook is a No-Brainer for Real Estate Professionals?
by Ross Hair on March 9, 2011
in Facebook, Real Estate Social Media
My real estate professional colleagues ask me all the time “Why Facebook?”
Here’s my answer (plus the answer you need to give to impress clients at a listing presentation).
Facebook has become the new standard for the internet. People now start their day by going online to Facebook. The internet has become a social experience and Facebook won the social race.
But here’s the short but sweet answer – because your clients are on Facebook – and if your clients are on Facebook you need to be on Facebook.
Here’s a few stats that demonstrate the unbelievable reach of Facebook. You can use these stats when you sit down at the table with a potential client and want to prove that you’re socially savvy and a social media marketing genius. Read more..
Top 5 Real Estate Social Media Sites
by Ross Hair on August 24, 2010
in Real Estate Social Media
In 2010 real estate social media stormed to the forefront of online real estate marketing so I thought it would be a good time to share the top 7 real estate sites and blogs.
Social Media Advocate is a community blog and network packed with thousands of real estate professionals, free education and social media resources. You can view how to videos and step-by-step workbooks on how to do things like customize a Fan Page or build a community site for your local town on Facebook.
The Tech Savvy Agent won the 2010 Inman Most innovative Blogger award and features the latest and greatest real estate tech tools. As the name suggests there’s a strong tech focus but the articles are easy to read and very practical.
HootSuite – My Favorite Real Estate Social Media Tool
by Ross Hair on August 10, 2010
in Facebook, Real Estate Social Media, Twitter
The one piece of real estate social media software that I simply can’t do without is HootSuite.
HootSuite is a third party application that allows you to view all your social media accounts on a single dashboard, connect all your accounts so that you can syndicate posts and automatically upload RSS feeds from any website (including your blog) to all the social networks.
And did I mention that it’s free! Read more..
Sneak Peak at the 10 Day Real Estate Social Media eBook
by Ross Hair on April 29, 2010
in eBook, How to, Real Estate Social Media
Here’s a sneak peak at the outline of the Real Estate Social Media eBook – 10 days to Social Media Success and MORE Real Estate Closings!
The 10 day Plan is designed to get your social media marketing plan operational and productive in just 10 days.
On Day 1 you will identify your real estate social media strategy.
On Day 2 you will set up all your essential social network and technology accounts.
On Day 3 you will build your blog and add the most important widgets.
On Day 4 you will map out and plan your blogging strategy and publish your first blog posts.
The purpose of your blog is to provide a venue to receive thousands of new social network friends. Traffic to your blog will come from the social networks and you can expect an avalanche of prospective clients.
The most important function of your blog is to convert your visitors into contacts.
On Day 5 you will start making friends on Facebook and building your network.
On Day 6 you will create a fan page on Facebook for your local community. This is currently the single most successful tactic for rapidly growing your friend network on any of the social networks.
On Day 7 you will start making connections on Linked In and will build a group for your local community.
On Day 8 you will learn how to “listen” for business on Twitter by tracking keywords that identify ready and willing buyers and sellers.
On Day 9 you will set up your control panel on Hoot Suite to monitor and manage all your social networks in one convenient dashboard.
On Day 10 you’ll review your entire social media marketing plan and make sure that your networks are all connected and your content is syndicated.
Ross Hair is the Baldest Man in Real Estate Social Media and the founder of SMM Camp (Social Media Marketing Camp).
Real Estate Social Media Strategy
by Ross Hair on March 8, 2010
in Real Estate Social Media
Here’s the single most important thing about my real estate social media strategy …
I think it’s too difficult to sell real estate online. So I don’t even try.
Is that a crazy statement or what?
It’s certainly counter intuitive. Read more..
Copyright © 2012 Ross Hair • 