Real Estate Blog Plan

Real Estate Blog Plan SlideTo help you zero in on your exact target audience I just uploaded my real estate blog plan.

It’s a step-by-step template for planning and creating a hyper local neighborhood blog.

Click Here To Download The Real Estate Blog Plan!

The one area that Realtors can out perform the large real estate search portals (like Zillow) in Google search results is by creating relevant hyper local content. The strategy is to create a neighborhood blog that publishes posts about local events, icons, landmarks and landscapes. All you need is a camera to shoot local photos and video and a short descriptive paragraph about the photo or video.

The real estate blog plan covers: Continue reading “Real Estate Blog Plan”

Blogging for Real Estate Planner

I listened to all the past speakers at SMMCamp and wrote down their best blogging strategies, tactics and tips in a Blogging for Real Estate Planner.

I now use the planner to manage the creation and content production for all my real estate blogs. I’d be lost without it as it gives my blogs the focus and planning they need to zero in on my exact target market … and earn their business.

You can download a copy of my Blogging for Real Estate Planner right here ===>>> – My Blogging Plan

About Ross Hair

Ross Hair is bald, a Realtor and Investor and founder of Social Media Advocate, the free real estate social media guide.

Facebook Kills the Real Estate Blog

Has Facebook killed the real estate blog?

I got caught up in a conversation with Jay Thompson, the Phoenix Real Estate Guy, about the role of Facebook in real estate marketing. Two things we debated were if it was advisable to add listings to your Facebook Page and whether new agents would start using Facebook as their primary website instead of a blog.

On the subject of adding listings to your Facebook Page (and by Page I mean your Fan Page and not your Personal Profile) I’m 100% certain that you must add listings. Jay is not so sure.

I like the idea that you can show listings (even of no one looks at them). It demonstrates your commitment to marketing real estate and your search box acts as an indirect contact capture form where you can convert your visitors into contacts. I also think that your clients will expect you to market on Facebook and we all know that perception is just as important as reality when it comes to closing a listing contract.

Jay doesn’t think Facebook is meant for listing real estate. It’s a social medium where people want to connect and communicate with each other and not look at listings. Besides, there are already so many better real estate search and listing sites.

What we both agree on is that we have no idea if adding listings to your Facebook Page will actually sell real estate.

This conversation gave rise to a larger conversation.

Is it possible that many new agents will forego the “traditional” real estate blog in favor of a real estate Page on Facebook? Continue reading “Facebook Kills the Real Estate Blog”