Guinness World Record for Fans in a Day

Here’s a Press Release from a Fortune 500 company about getting Facebook fans for your Page that really caught my eye. In the Press Release the company claims to have set a Guinness World record for the most Facebook fans in a day – 1,571,161. WOW – I’m impressed! And the name of the company? […]

Marry Your Facebook Page to Your Blog

One of the best ways to get the maximum return on the content you post online and protect yourself against being shut down by Facebook is to marry every new Facebook Page to a new blog. The idea is pretty simple – whenever you create a new Facebook Page you should also create a corresponding […]

Get Creative With Facebook’s New Photo Strip

Facebook recently changed the design of your profile page and added a feature called the photo strip. It didn’t take long before a number of members produced really creative designs and brandable images. At the top of your page there are a series of 5 photos called the photo strip. You can tag 5 pictures and arrange […]

Your Post or Comment on Facebook May Never Be Seen By Your Friends

  One of the simplest tasks that you can perform on Facebook is to post a status update on your wall or your page and post a comment on another person’s wall or page. It sounds simple but what happens to your post is anything but simple because you post or comment may never be […]

Why Facebook is a No-Brainer for Real Estate Professionals?

My real estate professional colleagues ask me all the time “Why Facebook?” Here’s my answer (plus the answer you need to give to impress clients at a listing presentation). Facebook has become the new standard for the internet. People now start their day by going online to Facebook. The internet has become a social experience […]

Real Estate Video Marketing on Facebook

Facebook offers an instant real estate video marketing platform for every real estate professional. Just think about! You can instantly upload a video to your Facebook account and share it with your friends and fans. Then you can leverage Facebook’s great SEO benefits to attract new prospects by making your video searchable by the general […]

HootSuite – My Favorite Real Estate Social Media Tool

The one piece of real estate social media software that I simply can’t do without is HootSuite. HootSuite is a third party application that allows you to view all your social media accounts on a single dashboard, connect all your accounts so that you can syndicate posts and automatically upload RSS feeds from any website […]

Create a Facebook Fan Page to Sell a Home

Can you use Facebook to list real estate and actually sell a home? It’s an interesting idea and I’m having a great deal of fun trying to find out if Facebook is an effective real estate listing platform. Here’s the basic strategy: Create a new Fan Page on Facebook for each new home for sale. […]

Facebook Adds the Like Button

Facebook made a small but important change to Fan Pages but changing the Become a Fan button to a Like button. The change was made to reflect the true nature of the relationship between Fan Pages and Likers. It’s a small change but it should increase the number of Fans / Likers as becoming a […]