Real Estate Social Media Strategy

Here’s a the two step process that drives my real estate social media strategy:

1. Convert Strangers into Friends

The key to social media marketing is that you need to find an efficient way to meet complete strangers (prospects) online and then convert them into clients.

The critical middle step is that you need to first convert strangers into contacts. I define a contact as someone who gives you their email address.

You need to go through the process of converting strangers into clients. We covered this in module one but you should read it again.

2. Your Social Media Marketing Funnel

I call this process the Marketing Funnel.

I like to learn things visually so I developed the diagram below to help explain how I use my blog as the foundation of my social marketing funnel.

Think of a huge funnel.

At the top of the funnel sits your social networks like Twitter, Facebook, You Tube, Linked In and Active Rain. Their role is to help you find identify prospects and make new online friends.

Twitter sits on top the funnel and acts as a huge billboard where you can broadcast your message to thousands of people.

With Facebook and Linked In you can make friends and use their communication tools to accelerate the process of converting your friends into customers who will buy or sell real estate.

WordPress is your blog. It’s your backyard barbeque where you can entertain people and establish yourself as a real estate expert.

The “Money Bag” is your email database. You know that if you can get your friends’ contact details it’s like putting money on the bank.

That’s the social media marketing funnel. It’s designed to convert your online friends into contacts.

Remember, your immediate challenge is that you don’t have contact details for your new online friends.

To get contact details you need to drive your friends down the marketing funnel and direct them to through your blog into your contact database.

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