Real Estate Blogging is a Mixture of Art and Science

Publishing a real estate blog is a mixture of art and science.

The art is your content, how you phrase your sentences and pen your words.

The science is the systematic checklist you use to make sure your blog is fully optimized for the search engines so it can be seen by your real estate customers.

I going to leave the wordsmithing (I think I just inventicated this word) and poetic language about your recently rehabbed 3 bed 2 bath to you.

I’m only going to help you with the technical stuff so here’s the “10 Step Scientific Outline and Checklist for Publishing your First Blog Post”:

  1. Select a topic for your post. Make sure the topic is relevant, interesting and valuable to your target audience.
  2. Select the keywords and category for your post. Your keywords are critical as the search engines will index your post based on keywords and keyword relevance. It’s very important that you use your keywords in the page name, post name, post header and first few sentences of your post.
  3. Write each page name to include your keywords and include the same words that will be in the heading of the post. You have the ability to name each page that you publish so make sure you include the keyword and title in the page name.
  4. Write your heading to include the name of the page and include your keywords.
  5. Write your sub-heading or tag line to reinforce the heading.
  6. Write a description of the post. This is a hidden back end feature that you can use to basically stuff keywords into the post. Your reader won’t see the description but it will be indexed by the search engines.
  7. Write meta tags that include your keywords. Meta tags are a way to strongly identify the keywords associated with a post. You’re basically tagging certain words and asking the search engines to pay attention to those words.
  8. Write a category for the post. The search engines like¬† nice clearly defined structures. By categorizing the post under a niche group, you’re highlighting what you want the search engines to notice and index.
  9. Write your first line to include your heading and create links to your site. An example of this would be a post with the header “Three Ways to use Creative Finance to Purchase Real Estate”. Your primary key word is creative finance because this is a post about using creative finance. The first sentence of your post should read something like ” I’m a big fan of using creative finance to purchase real estate”. You’ve basically regurgitated the post’s header in the first line. You also bolded the words “creative finance” and included a link from the words to the creative finance section of your blog. The search engines will notice the keywords, bold letters and hyperlink.
  10. Include a footer with your details as the author and a link to your website. This way, if someone re-publishes your post you’ll have a back link to your site. I also like to publish my name as the author right under the heading as I’ve noticed a trend whereby a number of blog sites use an auto RSS feature to lift hundreds of blogs and aggregate them on a single site. They often cut off the author acknowledgment at the end of the article.

About Ross Hair

Ross Hair is the Real Estate Advocate and a huge fan of real estate social media marketing.