Here’s my real estate business plan template.
Download a copy of our Real Estate Business Plan
As Realtors we all need a real estate business plan. Yet so few agents actually have a business plan and instead of strategically improving and growing their real estate business they pray for the best and (hopefully) stumble from closing to closing. The real problem is that it’s actually quite difficult to draft an effective business plan. That’s why we’ve take the guess work out and created a real estate business plan template that you can download and personalize for your own real estate business.
Download a copy of our Real Estate Business Plan
The business plan template is free to download. If you want a copy of the editable template, worksheets and guide all you need to do is join REMCamp by clicking here!
As part of the REMCamp 30 Day Marketing Makeover we created a real estate marketing mind map to cover all 30 marketing tactics every Realtor needs to add to their digital marketing platform.
You can access the full Mind Map at REMCamp.
The REMCamp 30 is the 30-Day Real Estate Marketing Makeover by Real Estate Marketing Camp (REMCamp).
That’s a mouthful but essential the REMCamp 30 is a digital marketing system, broken down into 30 steps, that every Realtor needs to implement to find and convert new clients on the internet.
It’s a pretty simple gameplay – your clients are online so you need to go online to meet them and get their business.
You can access the REMCamp 30 by joining REMCamp.
Our next crowdsourcing initiative is to create proven real estate scripts.
Last week we created real estate checklists and loaded them on our shared Google Drive account so REMCamp members can can add, edit and download every checklist.
We’re going to use the same format to create real estate scripts for everything you need in your real estate business.
Step 1 is to register for the webinar on Thursday November 6th at 12 Noon Eastern.
On the webinar we’ll go through the main real estate scripts and create a list of outstanding scripts we need to crowdsource from other webinar attendees.
Register at https://www2.gotomeeting.com/register/903080578
This Thursday we’re going to use a new crowdsourcing real estate marketing initiative to create real estate checklists.
The idea is that we all need checklists to run our real estate businesses. Successful real estate agents use checklists to create systems and systems make it easier to build a successful real estate business.
On Checklist Thursday we’ll crowdsource all our checklists and create one shared list of checklists for everyone to download and use in their own business.
I’ll create a Google Drive Folder and invite everyone to add, edit and download every important real estate checklist.
I’ll add the first checklists but Checklist Thursday will only be successful if everyone contributes their expertise and lists.
Step 1 is to register for Checklist Thursday.
Step 2 is to request access to the Google Drive Folder
Step 3 is to add or edit an existing checklist on the Folder.
The first crowdsource initiative for the real estate industry? What took us so long?
I just posted the replay for the Keyzio Real Estate App webinar.
It’s my favorite app for 2015 and I’ll be using it in my local market.
The app is free for buyers and sellers and you can download and play around with it by going to Keyzio.com.
You can view the replay at www.REMCamp.com/Keyzio and follow the interview with Parker Hills, the CEO of Keyzio, who explains how the app generated at least $150,000 in GCI for a brand new agent in their test market.
My interest in the app is that it’s a peer-to-peer app that connects buyers and sellers – but also builds huge lead lists for agents. The seller leads tend to be sellers who are thinking about selling but haven’t yet hired an agent.
Our REMCamp LinkedIn Group just passed 35,000 members.
In 2015 we’re going to focus more energy on LinkedIn as it clearly attracts a more professional (a.k.a. – wealthy) audience than Facebook and Twitter.
Here’s a link to join the LinkedIn Group.
A question that has been bouncing around my head for years is “how do you intercept home sellers before they list with an agent?”
It might be the oldest question in the real estate industry but I don’t know anyone who has found the perfect answer.
But maybe there is a perfect answer! Maybe there is a Real Estate Seller Interceptor System! (It sounded really impressive in my head – less so when written down).
Let’s break it down into a logical process.
First, at some point in time every seller makes a decision to sell their home. At that exact moment the seller decides to sell the seller does not have a real estate agent.
Technically that means that 100% of sellers start out with no agent representation.
Second, the seller then decides whether or not to hire a real estate agent.
In the 2014 NAR Home Buyer Trends the research shows that 89% of home sellers sell their home through a real estate agent. Let’s make that 9 out of ten so as to keep the math nice and easy.
This means that 9 out of 10 home listings are up for grabs.
So what we need is a system that allows us to intercept sellers in the time frame between when they decide to sell and when they hire a real estate agent?
Three partial “interceptor systems” are the FSBO, Investor and Zillow systems:
I just re-read the NAR 2014 Home Buyer and Seller Generational Trends and picked up a number of graphs and charts that you need to add five critical slides to your listing presentation.
The data analyzes how buyers source and purchase real estate. It’s buyer data but it’s also the perfect data to share with your sellers.
Think about it like this – when you’re sitting down at a listing presentation with your potential sellers you know that the main question that your seller wants you to answer is how will you find a buyer for their home. The sellers’ number one fear is that their home won’t sell.
The easiest way to address this question and dazzle your seller is to whip out the NAR buyer stats (see below – I made the image as big as possible so you can download it and add it to your listing presentation.)
The key is that you need to show you seller that you understand the stats, that you understand how buyers find homes and that you will market the seller’s home using the marketing channels that buyers use to find a home.
The next five slides of your listing presentation will cover the five main marketing channels used by buyers to source their next home.
Let’s take a look at the NAR stats. Don’t forget to copy and paste the stats into your seller listing presentation. (more…)
Is it time to jump into real estate mobile ads?
If you do decide to go mobile I have one huge conversion tip for you that will dramatically increase your return on investment.
Trulia has been touting stats that users who access their site through mobile devices are more transaction ready and 60% more likely to contact an agent.
That’s eye opening, especially when you couple this information with the trend that in 2014 more people accessed the web through a mobile device than their web browser.
Hint – you should probably pay attention to that bell that’s ringing in your head and telling you to take a serious look at mobile ads.
Think about it like this – if you buy an ad on Facebook and it appears in the traditional right hand column, a mobile user will never see the ad as there is no right hand column on your mobile viewers. This means that you just cut out over 50% of your potential audience who access Facebook through their mobile device.
In the REMCamp 30 Day Marketing Makeover we took a deep look at how you can use Trulia mobile ads to reach real estate buyers and sellers. We focused on Trulia because, unlike Zillow, you can buy stand alone mobile ads without having them bundled with the traditional web ads. That makes the mobile ads cheaper at around $100 a month and there is far less competition to get ads in your zip code.
We also uncovered one simple tactic that sky rocketed lead conversions. (more…)