Real Estate Domain Plan

Real Estate Domain Plan SlideA real estate domain is a powerful, flexible and brandable real estate marketing tool.

And at just under $10 a domain it’s also one of the most affordable tools that every Realtor needs in their real estate marketing toolbox.

The key is that you can forward, map and mask any domain to compliment your marketing goal. As an example I can set up a $10 a month real estate blog with IDX of a site like Placester and map a domain to the blog’s sub-domain on Placester. So instead of having an ugly sub-domain like http://myblog.plcstr.com I can use a domain like www.luxurydenverlofts.com (assuming I was selling luxury lofts in Denver).

By mapping the domain my visitors will only see (more…)

Real Estate eCovers Tool

Real Estate Graphics Cover Spiral BlackIf you want to create eCovers for your real estate reports, presentations and websites (like the cover to the left) you need a real estate graphics tool called BoxShot.

BoxShot creates beautiful real estate graphics that you can add to any marketing material. And, as always, the best part is you don’t need any coding or photoshop skills.

Instead of using text to tell a client that you will provide them with a home report about “what their home is worth” you can create an eCover that visually depicts the home report.

To get BoxShot you simply need to click this link and go to a sign up page that has a $30 discount for REMCamp members.

Take a look at this cover set to get an idea about the different types of covers you can create (in just a few minutes per graphic):

eCover Set Black

 

The cover set was created with a single stock image (more…)

Canva Graphic Design Platform

Canva Logo
If you want to create your own real estate graphics you’re going to love the Canva graphic design platform.

It’s an online platform that tries to break graphic design down to it’s simplest form so that anyone can create their own graphics. No coding and no photoshop skills required!

Your only limitation will be your own imagination.

Canva is one of those tools that you just need to see for yourself. So go to Canva.com and make sure you connect with me at Canva.com/RossHair so we can share real estate graphic design ideas.

{Tutorial} The Power Point Method (for real estate graphics)

PowerPoint Method Digital Assets SlideIf you have no technical or photoshop skills you can create your own real estate graphics in PowerPoint using the PowerPoint Method.

As the name suggests you can create all your own real estate graphics using PowerPoint as the canvas or base for your designs.

Basically you can drag and drop design elements like text, backgrounds and images into a PowerPoint slide, organize them into an image and then create the graphic with a screen capture tool like Jing or Snagit.

The PowerPoint Method or Hack has five easy steps: (more…)

5 Real Estate Graphic Design Tools

Real Estate Market Report Cover BlackTools like Photoshop and Adobe Illustrator are too technical for most Realtors so I created a list of 5 real estate graphic design tools that anyone can use to create their own beautiful real estate graphics – with no technical or photoshop skills.

Wouldn’t you like to create graphics like this real estate report cover that I created in about 2 minutes.

If you’re a photoshop wiz you don’t need these tools but if you have limited design skills then you’re going to love this list.

Used together, the five real estate graphic design tools will enable you to create your own real estate graphics without the frustration and expense of hiring graphic designers.

The list is made up of two design tools, a snippet or screen capture tool and two stock image and graphics services: (more…)

Real Estate Graphics Plan

Real Estate Graphics Slide ImageI just uploaded my real estate graphics plan.

Click Here to Download the Real Estate Graphics Plan

Real estate marketing has gone online so you need to create beautiful and eye-catching real estate graphics that will capture your web visitor’s attention. And it all starts with a careful audit of your graphics and a commitment to upgrade and update your marketing material.

Here’s what’s included in the real estate graphics plan:

  • Real Estate Graphics Strategy
  • Hire a Graphic Designer
  • Stock Real Estate Graphics
  • Create Your Own Beautiful Real Estate Graphics
  • Real Estate Graphics Audit
  • Real Estate Graphic Elements
  • Real Estate Graphic Tools

Click Here to Download the Real Estate Graphics Plan

Real Estate Branding Plan

Branding Plan Slide ImageTo help you create and protect your brand we created a real estate branding plan template that you can use to map out your real estate brand.

Click Here to Download Your Real Estate Branding Plan!

What does your brand say about you? What do you want your brand to say about you?

As mentioned, we created the branding plan as a template that you can personalize for your own real estate business. In the template we cover how to:

  • Discover your real estate brand
  • Create your brand
  • Communicate your brand to your market
  • Maintain your brand
  • Protect and repair your brand when things don’t go well
  • Leverage brand celebrity

Click Here to Download Your Real Estate Branding Plan!

In addition to the real estate brand template we have a number of addition real estate branding resources at www.REMCamp.com 

5 Essential Real Estate Marketing Tools

5 Real Estate Tools Image There are 5 real estate marketing tools that I use in all of my digital marketing campaign.

I use these tools almost every day and believe that they are a critical part of every real estate marketing toolkit.

In fact I think most Realtors can get away with using just these five tools to run all their real estate marketing campaigns (video excluded).

I’ll cover them in more detail below but in order of importance they are:

Email Manager
Blog
Landing Page Tool
Graphics Tool
CRM System

1 – Email Manager

I use an email manager to create web sign up forms, manage contacts and broadcast emails. It’s the most important tool that I use every day in my real estate business. (more…)

Real Estate Technology Plan

Real Estate Technology Plan Slide Image

It’s tough keeping up-to-date with the surge in technology innovation without a real estate technology plan.

>>> Click Here To Download Your Real Estate Technology Plan!

Our tech plan has been created as a template that you can use to map out your real estate technology strategy.

The plan is broken up into the following section:

  • Strategic Real Estate Technology Principles
  • Key Real Estate Technologies
  • Productivity Tools
  • Communication
  • Branding
  • Real Estate Website and Real Estate Blog Technology
  • Paperless Real Estate Technology
  • Real Estate Transaction Management
  • Real Estate CRM
  • Real Estate Video Technology
  • Mobile Real Estate Technology
  • Real Estate Technology Budget

>>> Click Here To Download Your Real Estate Technology Plan!

The business plan template is free to download. If you want a copy of the editable template, worksheets and guide all you need to do is join REMCamp by clicking here!

Real Estate Marketing Plan

Real Estate Marketing Plan Slide Image

Every Realtor needs a profitable and proven real estate marketing plan.

Click Here To Download Your Real Estate Marketing Plan

Your marketing plan will help you understand the source of your real estate business, where to spend your marketing dollars and the return on your investment (ROI). I created a free real estate marketing plan template that you can customize for your business. It’s broken down into the following sections:

  • Strategic Real Estate Marketing Principles
  • 3 Key Real Estate Marketing Goals
  • 3 Proven Real Estate Marketing Channels
  • 3 Key Upgrades to your Current Marketing Channels
  • Audit Your 2014 Marketing Budget
  • Your 2015 Real Estate Marketing Budget
  • Audit Your Marketing Materials, Tools and Services
  • Your 2015 Real Estate Marketing Goals

Click Here To Download Your Real Estate Marketing Plan

The business plan template is free to download. If you want a copy of the editable template, worksheets and guide all you need to do is join REMCamp by clicking here!