14 Step Video Marketing Funnel

We ended the REMCamp 30 Day Marketing Makeover by creating a number of marketing funnels, including a 14-Step Video Marketing Funnel.

In my last post I shared one of my video landing pages. The video landing page is an important part of my video marketing funnel.

As the name suggests, a marketing funnel is a process by which we drive traffic to a real estate video and then try to convert each visitor into a contact and a client. The process involves a significant number of steps and tools – but the end results are worth it – more visitors, more contacts, more prospects and more commission checks.

I created a visual map for you to copy and follow each step of the marketing process:

Video Marketing Funnel

The part that will make your head spin is that you need so many tools to execute a video marketing campaign.

You need to shoot a video, upload it it YouTube, write a blog post, add graphics, add an email capture form, integrate the form with your email manager, repost to Google Plus and Facebook, create an auto responder series, syndicate the video distribution and then create a fancy pants retargeting ad campaign.

The good news is that we covered the video marketing funnel in great detail in the REMCamp 30 Day Marketing Makeover and you can download it by joining REMCamp right here!

When you join REMCamp you will also get the Email Funnel, SMS Funnel, IDX Funnel, Landing Page Funnel, Facebook Ad Funnels, Zillow Funnel, Craigslist Funnel and Trulia Funnel.

Or you can just follow the visual map above and re-engineer your own marketing funnels.

Ross Hair

Video Landing Pages

One of the most powerful lead conversion tools is a video landing page.

Like the name suggests it’s a landing page (also known as a squeeze page) to where you direct traffic with a goal to getting your visitor’s contact details. The “conversion” is converting a visitor into a contact. The contact details we ideally want are the visitor’s email address, name and cell phone number.

The importance of converting a visitor into a contact is that you can identify your visitor and now have a way to contact him or her at a later date. It’s basically lead conversion 101.

Here’s a typical video landing page for a neighborhood video that I created with my favorite landing page tool:

Landing Page Neighborhood Video

The essential elements of the video landing page are:

Headline: A strong and descriptive headline

Video: It’s a video landing page so adding a short video with quality neighborhood content is obviously important 🙂

Clear Benefit and Reward: The checklist clearly states the benefits contained in the video

Call To Action (CTA): The CTA is very clear and is the action that you want taken your visitor

Email Form: You can’t see it on this video but there is an email form integrated into the page. The form is created by my email manager and is integrated into the page using my landing page tool.

Simple Navigation: The page has a very simple navigation structure. There are no distracting links to other pages. A visitor has a simple choice – download the video (by giving me an email address) or hit the back button and leave the page.

Here’s another video landing page for a Real Estate Market Report (with a timer to create urgency): Continue reading “Video Landing Pages”

Pro Real Estate Videos

I recently bought a video creation product that makes it really easy to create professional real estate videos.

You can view or purchase the software by clicking here!

You can make just about any type of real estate video. All you need is your imagination.

I created my own set of videos and included step-by-step instructions. I’ll update the instructions as I complete each new video – but you can download my first step-by-step instructions by clicking here!

1 – A Professional Video Intro

You can start each video with a professional video intro by animating your company logo. I created a sample video with a number of different options you can use to start your videos.

2 – A Home Tour

I spliced together a mp4 video corporate intro clip with still home exterior and interior photos to create a simple video tour. It took 7 minutes.

Coming Soon: Continue reading “Pro Real Estate Videos”

Funny Test Drive Prank Equals Social Media Gold

Renault knocked it out the social media park with this viral video of a prank test drive on a few unsuspecting car buyers.

I laughed my socks off. Hit that like or share button if you enjoyed the video.

And to make sure they’re not viewed as sexist, they did a second ad for the ladies!

The ads went viral and had millions of views … thanks to people sharing on social media.

Now here’s the lesson. You don’t need to shoot your own viral videos to get traffic to your websites. You can simply embed any video that’s already gone viral, just like I did here. Thanks for visiting my website 🙂

Shoot Real Estate Video With Your iPhone

Your iPhone or smart phone is already an essential tool in your real estate business. Now with the advances in mobile video you can use your iPhone to shoot real estate video just like the pros.

Take a look at this tutorial on how to shoot a home tour video with an iPhone and then look at the second video to see the final product. The video is shot on an iPhone 4 using a custom case by HDHat with a clip on wide angle lens.

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Sign up here for the iPhone for Real Estate webinar at 12 Noon on Wed July 18th

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Now take a look at the final home tour video.

Linda’s Secret Weapon – Facebook Groups

Linda Davis has a secret Facebook Marketing weapon – Facebook Groups.

Linda and our other real estate and social media experts wowed us at SMMCamp 14 by sharing how to generate business on the new Facebook. I’ve included a free link right here to Linda’s session. The recording is just 15 minutes long and shares how she uses Facebook Groups to create a community forum and interact with her neighbors and local community (a.k.a. – her target market).

You can get all the other recorded sessions from SMMCamp 14 plus all previous SMMCamps (that’s over 40 sessions) at our Socially Savvy Agent site. You need to become a member (just $20) but you’ll be able to access all the past speaker recordings plus the Social Media Marketing course (worth $497).

Become a member right here!

 

Video Marketing for Real Estate Guide

 

 

To help you get in front of the real estate video curve I’ve created the Video Marketing for Real Estate Guide.

And it’s free!

It’s packed full of information about the best video tools, technology and tactics you need to effective use video to market and sell homes.

And you can download it for free by clicking on this link to the Video Marketing for Real Estate Guide.

About Ross Hair

Ross Hair is bald and has a face for radio. That didn’t stop him taking the best ideas from all the top real estate video marketers and condensing them into the industry leading Video Marketing for Real Estate Guide.

Real Estate Video Marketing on Facebook

Facebook offers an instant real estate video marketing platform for every real estate professional.

Just think about!

You can instantly upload a video to your Facebook account and share it with your friends and fans. Then you can leverage Facebook’s great SEO benefits to attract new prospects by making your video searchable by the general public.

And you can do it absolutely for free on the world’s most popular website.

That’s a pretty good deal!

Register for SMMCamp 7 Video Marketing for Real Estate on Thursday January 20 at 12 Noon Eastern – online and free!

I use video extensively on the community page that I set up for my hometown of Niwot, Colorado.

The best part is that most of the video is shot and uploaded by people in our town. I no longer need to do any work to grow the fan base as most of the content is user generated and new fans invite their friends to join the fan page.

I created the page so now I have the ability to send an instant message to around 50% of my town’s adult population. That’s a very powerful (and free) marketing channel. Continue reading “Real Estate Video Marketing on Facebook”

PhotoFunia plus Animoto – Cool Personal Branding

I started to play around with PhotoFunia and and Animoto and created this cool video in around 30 minutes using one simple head shot.

Photofunia (free) provided the stock images like the billboards and Animoto ($30 a year) converted the images into a video.

The branding and marketing possibilities are endless. You can use images of your business and your products and quickly convert them into a cool marketing video.