Your Post or Comment on Facebook May Never Be Seen By Your Friends

  One of the simplest tasks that you can perform on Facebook is to post a status update on your wall or your page and post a comment on another person’s wall or page. It sounds simple but what happens to your post is anything but simple because you post or comment may never be […]

Why Facebook is a No-Brainer for Real Estate Professionals?

My real estate professional colleagues ask me all the time “Why Facebook?” Here’s my answer (plus the answer you need to give to impress clients at a listing presentation). Facebook has become the new standard for the internet. People now start their day by going online to Facebook. The internet has become a social experience […]

Real Estate Video Marketing on Facebook

Facebook offers an instant real estate video marketing platform for every real estate professional. Just think about! You can instantly upload a video to your Facebook account and share it with your friends and fans. Then you can leverage Facebook’s great SEO benefits to attract new prospects by making your video searchable by the general […]

The Cheap and Easy Way to Add Real Estate Search to Your Facebook Fan Page

Here’s the cheap and easy way to add real estate search to your Facebook Fan Page – and you don’t need to hire a developer. This technique needs zero technical skills. It’s not quite as good as a full blow real estate search box application but it works almost as well and it has the […]

HootSuite – My Favorite Real Estate Social Media Tool

The one piece of real estate social media software that I simply can’t do without is HootSuite. HootSuite is a third party application that allows you to view all your social media accounts on a single dashboard, connect all your accounts so that you can syndicate posts and automatically upload RSS feeds from any website […]

Create a Facebook Fan Page to Sell a Home

Can you use Facebook to list real estate and actually sell a home? It’s an interesting idea and I’m having a great deal of fun trying to find out if Facebook is an effective real estate listing platform. Here’s the basic strategy: Create a new Fan Page on Facebook for each new home for sale. […]

Facebook Adds the Like Button

Facebook made a small but important change to Fan Pages but changing the Become a Fan button to a Like button. The change was made to reflect the true nature of the relationship between Fan Pages and Likers. It’s a small change but it should increase the number of Fans / Likers as becoming a […]

MetCalfe’s Law and Real Estate Social Media Marketing

Metcalfe’s Law explains why social networks are so viral and grow so exponentially. If you grasp the concept you can use it every day to power your real estate social media marketing. In simple terms Metcalfe says that if you have 1 friend this represents 1 connection. If you have 5 friends this represents 10 […]