Social Media Marketing Camp 5

Social Media Marketing Camp 5 is set for Thursday September 9 from 10am to 1pm Mountain.

SMMCamp features a number of real estate social media experts who will share their insights and advice on how to market and sell homes on Facebook.

As usual, the event is online and free and you can sign up at the SMMCamp website.

The Opportunity Lies in the Obstacle

Here’s the one common characteristic of most successful businesses – they found a solution to a seemingly insurmountable problem. They ran into an obstacle that stopped every competitor dead in their tracks and found a way to overcome the obstacle.

Put in other words – the opportunity always lies in the obstacle.

Let’s take online real estate marketing as an example.

I’ve taught thousands of real estate professionals how to use social media marketing to generate new business and an unlimited pipeline of motivated buyer and seller leads.

While they all “get it” when it comes to connecting with prospects on social networks, almost every single person got stuck with the technology needed to create an online presence and convert social network friends into clients. Read more..

HootSuite – My Favorite Real Estate Social Media Tool

The one piece of real estate social media software that I simply can’t do without is HootSuite.

HootSuite is a third party application that allows you to view all your social media accounts on a single dashboard, connect all your accounts so that you can syndicate posts and automatically upload RSS feeds from any website (including your blog) to all the social networks.

And did I mention that it’s free! Read more..

Create a Facebook Fan Page to Sell a Home

Can you use Facebook to list real estate and actually sell a home?

It’s an interesting idea and I’m having a great deal of fun trying to find out if Facebook is an effective real estate listing platform.

Here’s the basic strategy:

1. Create a new Fan Page on Facebook for each new home for sale. Think of the Fan Page as equivalent to a “Single Property Website” with it’s own unique URL on Facebook. Read more..

Facebook Adds the Like Button

Facebook made a small but important change to Fan Pages but changing the Become a Fan button to a Like button. The change was made to reflect the true nature of the relationship between Fan Pages and Likers. It’s a small change but it should increase the number of Fans / Likers as becoming a Fan made some people feel like stalkers. You can see the new Like Button right here.

MetCalfe’s Law and Real Estate Social Media Marketing

Metcalfe’s Law explains why social networks are so viral and grow so exponentially. If you grasp the concept you can use it every day to power your real estate social media marketing.

In simple terms Metcalfe says that if you have 1 friend this represents 1 connection. If you have 5 friends this represents 10 connections and if you have 12 friends this represents 66 connections. Do you see the exponential growth in connections as you add friends?

Here’s a more scientific explanation  – Metcalfe’s law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system (n²).

In short Metcalfe says “Go send out more friend requests on Facebook already!”

The great news is that Facebook and the other social networks are incredibly viral and you can simply piggyback on their network to virally expand your own personal network. In the Facebook Economy you can reach and connect with so many more people than in the “old days” of door-to-door or tele-canvassing.

About Ross Hair

Ross Hair is the Baldest Man in Real Estate Social Media.

Video Recording of my Presentation at Virtual Real Estate Bar Camp

I presented a session at Virtual Real Estate Bar Camp called “Building Facebook Communities to Generate Real Estate Business”.

It’s my most powerful Facebook tactic and is used very successfully by top producing real estate professionals throughout the nation.

Here’s the video. You will need to login to view it.

Do you want to follow me as I build a new community from scratch? You can do it right here!

Build a Local Facebook Community for your Town or Neighborhood

A number of presenters at Virtual Real Estate Bar Camp spoke about building a local community on Facebook for your town, neighborhood or even subdivision. Real estate social media experts view this one strategy as a powerful way to connect with local homeowners and build your real estate business.

In the next few months I’m going to build another local community and I’m going to let you peep over my shoulder as I record and explain every thing I do. You can use the exact same strategies and techniques in to build your own community.

Take a look at the very short video below as I explain how you can look over my shoulder!

How to Build a Facebook Fan Page (on the Cheap)!

One of the cool things about Facebook is that you can use Fan Pages to build your business.

In particular you can customize your Fan Page to target your audience and convert “friends” into clients.

Here’s a tutorial on How to Build a Facebook Fan Page and avoid hundreds of dollars in developer costs.

Facebook is the New Coffee Shop!

In 2004 the 22 year old founder of Facebook famously turned down a $1 Billion offer for Facebook. That’s right – a 22 year old kid said thanks but no thanks to a billion dollars.

Nuts!

Turns out he was right. He’s now worth $2 billion plus and he presides over a social network that has over 350 million users and shows no sign of slowing down.

(In case you’re wondering, his name is Mark Zuckerberg.)

The most impressive thing about Facebook is not just its size. What’s just as impressive is Read more..

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