Here’s a Press Release from a Fortune 500 company about getting Facebook fans for your Page that really caught my eye.
In the Press Release the company claims to have set a Guinness World record for the most Facebook fans in a day – 1,571,161.
WOW – I’m impressed!
And the name of the company?
So how did they do it and what lessons can you use in your real estate business?
The campaign was launched by providing fans with an inside look at the creation of a new flavor of chips in the Flavor Kitchen. This gave fans a behind the scenes look at the creation process. It was then backed up with the give away of 24,000 bags of chips (value $3.99 each) to the first 24,000 fans who liked the Page and registered at a custom tab.
That’s a great way to build a fan base and a mailing list. (more…)
Has Facebook killed the real estate blog?
I got caught up in a conversation with Jay Thompson, the Phoenix Real Estate Guy, about the role of Facebook in real estate marketing. Two things we debated were if it was advisable to add listings to your Facebook Page and whether new agents would start using Facebook as their primary website instead of a blog.
On the subject of adding listings to your Facebook Page (and by Page I mean your Fan Page and not your Personal Profile) I’m 100% certain that you must add listings. Jay is not so sure.
I like the idea that you can show listings (even of no one looks at them). It demonstrates your commitment to marketing real estate and your search box acts as an indirect contact capture form where you can convert your visitors into contacts. I also think that your clients will expect you to market on Facebook and we all know that perception is just as important as reality when it comes to closing a listing contract.
Jay doesn’t think Facebook is meant for listing real estate. It’s a social medium where people want to connect and communicate with each other and not look at listings. Besides, there are already so many better real estate search and listing sites.
What we both agree on is that we have no idea if adding listings to your Facebook Page will actually sell real estate.
This conversation gave rise to a larger conversation.
Is it possible that many new agents will forego the “traditional” real estate blog in favor of a real estate Page on Facebook? (more…)
One of the best ways to get the maximum return on the content you post online and protect yourself against being shut down by Facebook is to marry every new Facebook Page to a new blog.
The idea is pretty simple – whenever you create a new Facebook Page you should also create a corresponding blog on the same subject, ideally with the same name and a matching domain. Then when you post new content you first post the content on your blog and then syndicate the content to your Facebook Page.
You can syndicate the content by using an application like Social RSS or using a share plugin on your blog like Facebook Share.
This tactic has the advantage of creating and growing your own web presence through your blog and you get the benefit of publishing your content on Facebook.
You own the blog and all its content. You also own all the SEO and Google juice.
This is important if Facebook changes its terms of service or decides to restrict or even terminate your Facebook account.
Facebook recently changed the design of your profile page and added a feature called the photo strip. It didn’t take long before a number of members produced really creative designs and brandable images.
At the top of your page there are a series of 5 photos called the photo strip. You can tag 5 pictures and arrange them so that they produce a single continuous image. The image can include branding and a message, like instructions to Become a Friend or your website address. Unfortunately Facebook randomly re-orgaizes the picture order (and breaks your image) but you can get around this by using a photo strip application.
Here are a number of very creative ways that you can use the photo strip to promote your brand or message.
A cool tool that you can use is the Profile Picture application (app) by Schweppes or Profile Banner. You can use the app to create a more stylistic picture gallery. (more…)
One of the simplest tasks that you can perform on Facebook is to post a status update on your wall or your page and post a comment on another person’s wall or page.
It sounds simple but what happens to your post is anything but simple because you post or comment may never be seen by your friends.
The complicated part is all the rules and policies that Facebook uses to determine who can see the post and how it is distributed and published.
Facebook calls this EdgeRank. It’s their secret algorithm to determine how people see (or don’t see) your posts. A high EdgeRank makes your posts visible while a low EdgeRank can make your posts disappear. This means you may post something that Facebook decides is not interesting to your friends and hides it from their view.
Ouch! Facebook deciding what’s interesting! (more…)
My real estate professional colleagues ask me all the time “Why Facebook?”
Here’s my answer (plus the answer you need to give to impress clients at a listing presentation).
Facebook has become the new standard for the internet. People now start their day by going online to Facebook. The internet has become a social experience and Facebook won the social race.
But here’s the short but sweet answer – because your clients are on Facebook – and if your clients are on Facebook you need to be on Facebook.
Here’s a few stats that demonstrate the unbelievable reach of Facebook. You can use these stats when you sit down at the table with a potential client and want to prove that you’re socially savvy and a social media marketing genius. (more…)