Your Post or Comment on Facebook May Never Be Seen By Your Friends

Tweet   One of the simplest tasks that you can perform on Facebook is to post a status update on your wall or your page and post a comment on another person’s wall or page. It sounds simple but what happens to your post is anything but simple because you post or comment may never […]

Why Facebook is a No-Brainer for Real Estate Professionals?

Tweet My real estate professional colleagues ask me all the time “Why Facebook?” Here’s my answer (plus the answer you need to give to impress clients at a listing presentation). Facebook has become the new standard for the internet. People now start their day by going online to Facebook. The internet has become a social […]

Real Estate Video Marketing on Facebook

Tweet Facebook offers an instant real estate video marketing platform for every real estate professional. Just think about! You can instantly upload a video to your Facebook account and share it with your friends and fans. Then you can leverage Facebook’s great SEO benefits to attract new prospects by making your video searchable by the […]

The Cheap and Easy Way to Add Real Estate Search to Your Facebook Fan Page

Tweet Here’s the cheap and easy way to add real estate search to your Facebook Fan Page – and you don’t need to hire a developer. This technique needs zero technical skills. It’s not quite as good as a full blow real estate search box application but it works almost as well and it has […]

Social Media Marketing Camp 5

Tweet Social Media Marketing Camp 5 is set for Thursday September 9 from 10am to 1pm Mountain. SMMCamp features a number of real estate social media experts who will share their insights and advice on how to market and sell homes on Facebook. As usual, the event is online and free and you can sign […]

The Opportunity Lies in the Obstacle

Tweet Here’s the one common characteristic of most successful businesses – they found a solution to a seemingly insurmountable problem. They ran into an obstacle that stopped every competitor dead in their tracks and found a way to overcome the obstacle. Put in other words – the opportunity always lies in the obstacle. Let’s take […]

HootSuite – My Favorite Real Estate Social Media Tool

Tweet The one piece of real estate social media software that I simply can’t do without is HootSuite. HootSuite is a third party application that allows you to view all your social media accounts on a single dashboard, connect all your accounts so that you can syndicate posts and automatically upload RSS feeds from any […]

Create a Facebook Fan Page to Sell a Home

Tweet Can you use Facebook to list real estate and actually sell a home? It’s an interesting idea and I’m having a great deal of fun trying to find out if Facebook is an effective real estate listing platform. Here’s the basic strategy: Create a new Fan Page on Facebook for each new home for […]

MetCalfe’s Law and Real Estate Social Media Marketing

Tweet Metcalfe’s Law explains why social networks are so viral and grow so exponentially. If you grasp the concept you can use it every day to power your real estate social media marketing. In simple terms Metcalfe says that if you have 1 friend this represents 1 connection. If you have 5 friends this represents […]