Here’s something I hear again and again from real estate agents in the REMCamp network –
“I’m a real estate agent and I work hard to earn my listings. The listing data is my listing data and if the large real estate portals want to use my data they need to Pay Me For My Listings. In the past we allowed you to use our listing data only for you to use the data to generate traffic to your website and then sell that traffic back to agents through your advertising products”.
So right now I’m going to take up the cause and join the movement of agents who believe it is fair that we get paid for our listings data.
I’m going to support the agents’ right to be paid for their data and sign up at www.PayForListings.com and add my name to the national movement.
I’m going to adopt the hashtag #PayMeForMyListings and share it on social media.
I encourage you to do the same. Just click here and add your name and voice.
And to steal an old real estate chestnut – “there will never be a better time to sell.”
Because on April 7th the listing syndication agreement between Listhub and Zillow will be terminated. Continue reading “Pay Me For My Listings”
If you want to create your own real estate graphics you’re going to love the Canva graphic design platform.
It’s an online platform that tries to break graphic design down to it’s simplest form so that anyone can create their own graphics. No coding and no photoshop skills required!
Your only limitation will be your own imagination.
Canva is one of those tools that you just need to see for yourself. So go to Canva.com and make sure you connect with me at Canva.com/RossHair so we can share real estate graphic design ideas.
As part of the REMCamp 30 Day Marketing Makeover we created a real estate marketing mind map to cover all 30 marketing tactics every Realtor needs to add to their digital marketing platform.
You can access the full Mind Map at REMCamp.
As 2014 starts to pick up speed I’ve decided it’s time to go back to the basics.
To get into the spirit of things I changed RossHair.com to the most basic WordPress theme.
No more messing around with custom code and fancy pants templates. Just simple and insightful content.
Linda Davis has a secret Facebook Marketing weapon – Facebook Groups.
Linda and our other real estate and social media experts wowed us at SMMCamp 14 by sharing how to generate business on the new Facebook. I’ve included a free link right here to Linda’s session. The recording is just 15 minutes long and shares how she uses Facebook Groups to create a community forum and interact with her neighbors and local community (a.k.a. – her target market).
You can get all the other recorded sessions from SMMCamp 14 plus all previous SMMCamps (that’s over 40 sessions) at our Socially Savvy Agent site. You need to become a member (just $20) but you’ll be able to access all the past speaker recordings plus the Social Media Marketing course (worth $497).
Become a member right here!
Here’s my Top Ten Timeline Tips Report to help you get the most out of the new Facebook timeline.
On March 30th all Facebook Pages automatically converted over to the new timeline design.
Facebook has spun the change as a way to increase your brand’s visibility but while this is true it is also true that they’ve removed a number of key free marketing features – like the ability to send visitors to a custom default landing page (where you can get their contact details).
The report contains a number of work arounds that will help you generate traffic and increase lead generation.
You can download the Top Ten Timeline Tips Report right here.
(Here’s the full link if you’re having problems downloading the report – copy and paste – – https://s3.amazonaws.com/SMMCamp14/10+Timeline+Tip+for+the+New+Facebook.pdf)
Here’s a Press Release from a Fortune 500 company about getting Facebook fans for your Page that really caught my eye.
In the Press Release the company claims to have set a Guinness World record for the most Facebook fans in a day – 1,571,161.
WOW – I’m impressed!
And the name of the company?
So how did they do it and what lessons can you use in your real estate business?
The campaign was launched by providing fans with an inside look at the creation of a new flavor of chips in the Flavor Kitchen. This gave fans a behind the scenes look at the creation process. It was then backed up with the give away of 24,000 bags of chips (value $3.99 each) to the first 24,000 fans who liked the Page and registered at a custom tab.
That’s a great way to build a fan base and a mailing list. Continue reading “Guinness World Record for Fans in a Day”
Has Facebook killed the real estate blog?
I got caught up in a conversation with Jay Thompson, the Phoenix Real Estate Guy, about the role of Facebook in real estate marketing. Two things we debated were if it was advisable to add listings to your Facebook Page and whether new agents would start using Facebook as their primary website instead of a blog.
On the subject of adding listings to your Facebook Page (and by Page I mean your Fan Page and not your Personal Profile) I’m 100% certain that you must add listings. Jay is not so sure.
I like the idea that you can show listings (even of no one looks at them). It demonstrates your commitment to marketing real estate and your search box acts as an indirect contact capture form where you can convert your visitors into contacts. I also think that your clients will expect you to market on Facebook and we all know that perception is just as important as reality when it comes to closing a listing contract.
Jay doesn’t think Facebook is meant for listing real estate. It’s a social medium where people want to connect and communicate with each other and not look at listings. Besides, there are already so many better real estate search and listing sites.
What we both agree on is that we have no idea if adding listings to your Facebook Page will actually sell real estate.
This conversation gave rise to a larger conversation.
Is it possible that many new agents will forego the “traditional” real estate blog in favor of a real estate Page on Facebook? Continue reading “Facebook Kills the Real Estate Blog”
One of the best ways to get the maximum return on the content you post online and protect yourself against being shut down by Facebook is to marry every new Facebook Page to a new blog.
The idea is pretty simple – whenever you create a new Facebook Page you should also create a corresponding blog on the same subject, ideally with the same name and a matching domain. Then when you post new content you first post the content on your blog and then syndicate the content to your Facebook Page.
You can syndicate the content by using an application like Social RSS or using a share plugin on your blog like Facebook Share.
This tactic has the advantage of creating and growing your own web presence through your blog and you get the benefit of publishing your content on Facebook.
You own the blog and all its content. You also own all the SEO and Google juice.
This is important if Facebook changes its terms of service or decides to restrict or even terminate your Facebook account.
Facebook recently changed the design of your profile page and added a feature called the photo strip. It didn’t take long before a number of members produced really creative designs and brandable images.
At the top of your page there are a series of 5 photos called the photo strip. You can tag 5 pictures and arrange them so that they produce a single continuous image. The image can include branding and a message, like instructions to Become a Friend or your website address. Unfortunately Facebook randomly re-orgaizes the picture order (and breaks your image) but you can get around this by using a photo strip application.
Here are a number of very creative ways that you can use the photo strip to promote your brand or message.
A cool tool that you can use is the Profile Picture application (app) by Schweppes or Profile Banner. You can use the app to create a more stylistic picture gallery. Continue reading “Get Creative With Facebook’s New Photo Strip”