Video Marketing for Real Estate Guide

 

 

To help you get in front of the real estate video curve I’ve created the Video Marketing for Real Estate Guide.

And it’s free!

It’s packed full of information about the best video tools, technology and tactics you need to effective use video to market and sell homes.

And you can download it for free by clicking on this link to the Video Marketing for Real Estate Guide.

About Ross Hair

Ross Hair is bald and has a face for radio. That didn’t stop him taking the best ideas from all the top real estate video marketers and condensing them into the industry leading Video Marketing for Real Estate Guide.

Blogging for Real Estate Planner

I listened to all the past speakers at SMMCamp and wrote down their best blogging strategies, tactics and tips in a Blogging for Real Estate Planner.

I now use the planner to manage the creation and content production for all my real estate blogs. I’d be lost without it as it gives my blogs the focus and planning they need to zero in on my exact target market … and earn their business.

You can download a copy of my Blogging for Real Estate Planner right here ===>>> – My Blogging Plan

About Ross Hair

Ross Hair is bald, a Realtor and Investor and founder of Social Media Advocate, the free real estate social media guide.

The 5 Best Real Estate Social Media Blogs

If you’re in the real estate industry and you love social media then you need to follow the five best real estate social media blogs. Like the name suggests the blogs are all about how you use social media to grow your real estate business.

Here’s the list:

Shameless Honorary Mention

Ross Hair

I’m not allowed to vote for myself so I added my blog at http://rosshair.com to the list under the honorary mention category. This also meets the FTC requirements that mandate the inclusion of at least one bald guy with an ironic yet iconic last name in all lists that have anything to do with real estate social media.

inman Next

Before moving to Inman Next as the Chief Evangelist, Chris Smith was the Tech Savvy Agent and a regular speaker at Social Media Marketing Camp. Chris has a cult like following derived from his countless speaking engagements all over the nation and his charming boy band good looks. Inman Next has an exceptional team of writers who share the latest real estate social media news and trends (not to mention the one and only Katie Lance as editor).

But most of all you get the latest news and reviews on critical social media and real estate tools and resources that will help you grow your real estate business.

My Tech Opinion

Nicole Nicolay is another popular national speaker and keynote presenter at Social Media Marketing Camp. I love reading her borderline genius blog posts or reports on how social media and technology can put you ahead of the real estate sales curve and generate an endless pipeline of buyers and sellers.

You can catch up with Nicole at My Tech Opinion, a blog she writes with her partners Reggie Nicolay and Chad Johnson. Continue reading “The 5 Best Real Estate Social Media Blogs”

Guinness World Record for Fans in a Day

Here’s a Press Release from a Fortune 500 company about getting Facebook fans for your Page that really caught my eye.

In the Press Release the company claims to have set a Guinness World record for the most Facebook fans in a day – 1,571,161.

WOW – I’m impressed!

And the name of the company?

Frito Lay.

So how did they do it and what lessons can you use in your real estate business?

The campaign was launched by providing fans with an inside look at the creation of a new flavor of chips in the Flavor Kitchen. This gave fans a behind the scenes look at the creation process. It was then backed up with the give away of 24,000 bags of chips (value $3.99 each) to the first 24,000 fans who liked the Page and registered at a custom tab.

That’s a great way to build a fan base and a mailing list. Continue reading “Guinness World Record for Fans in a Day”

Facebook Kills the Real Estate Blog

Has Facebook killed the real estate blog?

I got caught up in a conversation with Jay Thompson, the Phoenix Real Estate Guy, about the role of Facebook in real estate marketing. Two things we debated were if it was advisable to add listings to your Facebook Page and whether new agents would start using Facebook as their primary website instead of a blog.

On the subject of adding listings to your Facebook Page (and by Page I mean your Fan Page and not your Personal Profile) I’m 100% certain that you must add listings. Jay is not so sure.

I like the idea that you can show listings (even of no one looks at them). It demonstrates your commitment to marketing real estate and your search box acts as an indirect contact capture form where you can convert your visitors into contacts. I also think that your clients will expect you to market on Facebook and we all know that perception is just as important as reality when it comes to closing a listing contract.

Jay doesn’t think Facebook is meant for listing real estate. It’s a social medium where people want to connect and communicate with each other and not look at listings. Besides, there are already so many better real estate search and listing sites.

What we both agree on is that we have no idea if adding listings to your Facebook Page will actually sell real estate.

This conversation gave rise to a larger conversation.

Is it possible that many new agents will forego the “traditional” real estate blog in favor of a real estate Page on Facebook? Continue reading “Facebook Kills the Real Estate Blog”

Marry Your Facebook Page to Your Blog

One of the best ways to get the maximum return on the content you post online and protect yourself against being shut down by Facebook is to marry every new Facebook Page to a new blog.

The idea is pretty simple – whenever you create a new Facebook Page you should also create a corresponding blog on the same subject, ideally with the same name and a matching domain. Then when you post new content you first post the content on your blog and then syndicate the content to your Facebook Page.

You can syndicate the content by using an application like Social RSS or using a share plugin on your blog like Facebook Share.

This tactic has the advantage of creating and growing your own web presence through your blog and you get the benefit of publishing your content on Facebook.

You own the blog and all its content. You also own all the SEO and Google juice.

This is important if Facebook changes its terms of service or decides to restrict or even terminate your Facebook account.

Get Creative With Facebook’s New Photo Strip

Facebook recently changed the design of your profile page and added a feature called the photo strip. It didn’t take long before a number of members produced really creative designs and brandable images.

At the top of your page there are a series of 5 photos called the photo strip. You can tag 5 pictures and arrange them so that they produce a single continuous image. The image can include branding and a message, like instructions to Become a Friend or your website address. Unfortunately Facebook randomly re-orgaizes the picture order (and breaks your image) but you can get around this by using a photo strip application.

Here are a number of very creative ways that you can use the photo strip to promote your brand or message. 

A cool tool that you can use is the Profile Picture application (app) by Schweppes or Profile Banner. You can use the app to create a more stylistic picture gallery.  Continue reading “Get Creative With Facebook’s New Photo Strip”

Why Facebook is a No-Brainer for Real Estate Professionals?

My real estate professional colleagues ask me all the time “Why Facebook?”

Here’s my answer (plus the answer you need to give to impress clients at a listing presentation).

Facebook has become the new standard for the internet. People now start their day by going online to Facebook. The internet has become a social experience and Facebook won the social race.

But here’s the short but sweet answer – because your clients are on Facebook – and if your clients are on Facebook you need to be on Facebook.

Here’s a few stats that demonstrate the unbelievable reach of Facebook. You can use these stats when you sit down at the table with a potential client and want to prove that you’re socially savvy and a social media marketing genius. Continue reading “Why Facebook is a No-Brainer for Real Estate Professionals?”

Real Estate Video Marketing on Facebook

Facebook offers an instant real estate video marketing platform for every real estate professional.

Just think about!

You can instantly upload a video to your Facebook account and share it with your friends and fans. Then you can leverage Facebook’s great SEO benefits to attract new prospects by making your video searchable by the general public.

And you can do it absolutely for free on the world’s most popular website.

That’s a pretty good deal!

Register for SMMCamp 7 Video Marketing for Real Estate on Thursday January 20 at 12 Noon Eastern – online and free!

I use video extensively on the community page that I set up for my hometown of Niwot, Colorado.

The best part is that most of the video is shot and uploaded by people in our town. I no longer need to do any work to grow the fan base as most of the content is user generated and new fans invite their friends to join the fan page.

I created the page so now I have the ability to send an instant message to around 50% of my town’s adult population. That’s a very powerful (and free) marketing channel. Continue reading “Real Estate Video Marketing on Facebook”

My QR Code

I created my own QR code (quick response code) as part of my committment to going 100% mobile in 2011.

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SMMCamp Prize – Congratulations you read my QR code – Post a comment below this article and I’ll send you a link to my free report on how to create a custom fan page on Facebook with a search listings feature.
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A QR code is a fancy 2-Dimensional code that encodes imformation about a URL, text or other data. It can be read by a bar code scanner or most new smartphones, including the iPhone and Android.

To read my QR code you need to download a QR reader to your smartphone, take a picture and the image will render the content.

qrcode