All your real estate clients are online and most of them play around on social networks. If you want to find and connect with new prospects and clients you need a social media marketing funnel.
To make it easy for you to visualize the lead generation process I’ve created a social media marketing flow chart.
The first thing that you should notice is that everything is interlinked and flows back and forward into each other. That’s because social media marketing allows you to create this virtuous circle whereby everything can be shared and redistributed by your network of friends and followers.
That’s the beauty of social media – you can create content for your friends and followers and they can then distribute it for you to their friends and followers.
The second important thing is that social media marketing is now so much more than just making friends and getting engagement with your network. Facebook in particular now offers you a number of powerful paid advertising tools, like custom audiences and retargeting, that you can use to grow your business.
So take a look at the flow chart (click on it to enlarge) and make sure you apply it to your own social media marketing funnel.
Your iPhone or smart phone is already an essential tool in your real estate business. Now with the advances in mobile video you can use your iPhone to shoot real estate video just like the pros.
Take a look at this tutorial on how to shoot a home tour video with an iPhone and then look at the second video to see the final product. The video is shot on an iPhone 4 using a custom case by HDHat with a clip on wide angle lens.
I thought that I would pen some thoughts about the future of real estate and the digital office.
Real Estate Search
Everyone with an iPad can search for real estate from their iPad. All the large real estate portals offer an iPad app so this one is a no-brainer. Just as the public uses an iPad to search for real estate, a real estate pro can use an iPad to do local market research, find comparable listings and keep up with local market news. Check! (more…)