2012 Blogging for Real Estate Planner

We updated the 2012 Blogging for Real Estate Planner to help you kick your online marketing plan into top gear.

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Sign up here for SMMCamp 15 – Blogging for Real Estate on Thursday May 3 at 12 Noon EST. Features 5 real estate blogging pros.

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I recommend that you set up each new blog and periodically audit your existing blogs with the blogging planner.

In particular you need to make sure your blog is hyper-local and engages on a personal level with your target community.

Download the 2012 Blogging for Real Estate Planner right here! (all we ask is that you hit the share button above)

 

 

4 Best Ways to Find Local Clients on Google Plus

Here are the 4 best ways to find new clients and customers on Google Plus. Each video is just a few minutes long and includes a live demonstration.

Don’t forget to sign up right here for SMMCamp 12 – Google Plus for Real Estate on Thursday December 8 at 12 Noon Eastern.

1 – Use Google Plus Search

2 – Use Google Search

3 – Mimic and Follow Local Influencers and Personalities

4 – Use Local Search Tools

Right now it is easier to find and connect with local prospects on Google Plus than Facebook, LinkedIn or Twitter – but it won’t be long before the window of opportunity closes. So what are you waiting for?

About Ross Hair

Connect with Ross on Google Plus by clicking here.

Video Marketing for Real Estate Guide

 

 

To help you get in front of the real estate video curve I’ve created the Video Marketing for Real Estate Guide.

And it’s free!

It’s packed full of information about the best video tools, technology and tactics you need to effective use video to market and sell homes.

And you can download it for free by clicking on this link to the Video Marketing for Real Estate Guide.

About Ross Hair

Ross Hair is bald and has a face for radio. That didn’t stop him taking the best ideas from all the top real estate video marketers and condensing them into the industry leading Video Marketing for Real Estate Guide.

Your Post or Comment on Facebook May Never Be Seen By Your Friends

 

One of the simplest tasks that you can perform on Facebook is to post a status update on your wall or your page and post a comment on another person’s wall or page.

It sounds simple but what happens to your post is anything but simple because you post or comment may never be seen by your friends.

The complicated part is all the rules and policies that Facebook uses to determine who can see the post and how it is distributed and published.

Facebook calls this EdgeRank. It’s their secret algorithm to determine how people see (or don’t see) your posts. A high EdgeRank makes your posts visible while a low EdgeRank can make your posts disappear. This means you may post something that Facebook decides is not interesting to your friends and hides it from their view.

Ouch! Facebook deciding what’s interesting! Read more..

Real Estate Video Marketing on Facebook

Facebook offers an instant real estate video marketing platform for every real estate professional.

Just think about!

You can instantly upload a video to your Facebook account and share it with your friends and fans. Then you can leverage Facebook’s great SEO benefits to attract new prospects by making your video searchable by the general public.

And you can do it absolutely for free on the world’s most popular website.

That’s a pretty good deal!

Register for SMMCamp 7 Video Marketing for Real Estate on Thursday January 20 at 12 Noon Eastern – online and free!

I use video extensively on the community page that I set up for my hometown of Niwot, Colorado.

The best part is that most of the video is shot and uploaded by people in our town. I no longer need to do any work to grow the fan base as most of the content is user generated and new fans invite their friends to join the fan page.

I created the page so now I have the ability to send an instant message to around 50% of my town’s adult population. That’s a very powerful (and free) marketing channel. Read more..

The Cheap and Easy Way to Add Real Estate Search to Your Facebook Fan Page

Here’s the cheap and easy way to add real estate search to your Facebook Fan Page – and you don’t need to hire a developer.

This technique needs zero technical skills. It’s not quite as good as a full blow real estate search box application but it works almost as well and it has the advantage of getting the visitor to your website and not a general listing site.

I created a short report to give you a step-by-step guide - download the report here! (Please post a comment below if you like the report)

First let me tell you that there are a number of good search apps that you can use to show listings on your Facebook Fan page. Realtor.com, Zillow, Trulia, Roost, Altos Research and a number of other large listing sites all have a Facebook app. The problem is that they take your visitor to their site and then poach your business by showing advertising from your competitors. Read more..

My QR Code

I created my own QR code (quick response code) as part of my committment to going 100% mobile in 2011.

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SMMCamp Prize – Congratulations you read my QR code – Post a comment below this article and I’ll send you a link to my free report on how to create a custom fan page on Facebook with a search listings feature.
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A QR code is a fancy 2-Dimensional code that encodes imformation about a URL, text or other data. It can be read by a bar code scanner or most new smartphones, including the iPhone and Android.

To read my QR code you need to download a QR reader to your smartphone, take a picture and the image will render the content.

Social Media Marketing Camp 6 – Moblie Marketing for Real Estate

Social Media Marketing Camp 6 – Mobile Marketing for Real Estate is set for Thursday December 9 from 10am to 1pm Mountain.

SMMCamp features a number of real estate social media experts who will share their insights and advice on how to market and sell homes using mobile marketing.

The event is online and free and you can sign up at the SMMCamp website.

The Opportunity Lies in the Obstacle

Here’s the one common characteristic of most successful businesses – they found a solution to a seemingly insurmountable problem. They ran into an obstacle that stopped every competitor dead in their tracks and found a way to overcome the obstacle.

Put in other words – the opportunity always lies in the obstacle.

Let’s take online real estate marketing as an example.

I’ve taught thousands of real estate professionals how to use social media marketing to generate new business and an unlimited pipeline of motivated buyer and seller leads.

While they all “get it” when it comes to connecting with prospects on social networks, almost every single person got stuck with the technology needed to create an online presence and convert social network friends into clients. Read more..

Free Real Estate Blogs

After going through three developers I finally found a solution that delivers a quick, professional and free real estate blog – (see below).

It’s the perfect solution to the number one problem faced by most real estate professionals – lack of technical expertise.

So if you want a real estate blog, with a professional theme, social media icons and SEO ready with all the right plug-ins, you can get one at Free Realty Blog.

Note that hosting is not included but is available for as little as $5 a month.

Plus you also have the option of adding a Blog and Social Media Graphics package. I’m not sure if the package will be available when you order your blog but grab it if it is still under a hundred dollars.

Here’s the link again.

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