I just posted the replay for the Keyzio Real Estate App webinar.
It’s my favorite app for 2015 and I’ll be using it in my local market.
The app is free for buyers and sellers and you can download and play around with it by going to Keyzio.com.
You can view the replay at www.REMCamp.com/Keyzio and follow the interview with Parker Hills, the CEO of Keyzio, who explains how the app generated at least $150,000 in GCI for a brand new agent in their test market.
My interest in the app is that it’s a peer-to-peer app that connects buyers and sellers – but also builds huge lead lists for agents. The seller leads tend to be sellers who are thinking about selling but haven’t yet hired an agent.
If you do decide to go mobile I have one huge conversion tip for you that will dramatically increase your return on investment.
Trulia has been touting stats that users who access their site through mobile devices are more transaction ready and 60% more likely to contact an agent.
That’s eye opening, especially when you couple this information with the trend that in 2014 more people accessed the web through a mobile device than their web browser.
Hint – you should probably pay attention to that bell that’s ringing in your head and telling you to take a serious look at mobile ads.
Think about it like this – if you buy an ad on Facebook and it appears in the traditional right hand column, a mobile user will never see the ad as there is no right hand column on your mobile viewers. This means that you just cut out over 50% of your potential audience who access Facebook through their mobile device.
In the REMCamp 30 Day Marketing Makeover we took a deep look at how you can use Trulia mobile ads to reach real estate buyers and sellers. We focused on Trulia because, unlike Zillow, you can buy stand alone mobile ads without having them bundled with the traditional web ads. That makes the mobile ads cheaper at around $100 a month and there is far less competition to get ads in your zip code.
We also uncovered one simple tactic that sky rocketed lead conversions. (more…)
Your iPhone or smart phone is already an essential tool in your real estate business. Now with the advances in mobile video you can use your iPhone to shoot real estate video just like the pros.
Take a look at this tutorial on how to shoot a home tour video with an iPhone and then look at the second video to see the final product. The video is shot on an iPhone 4 using a custom case by HDHat with a clip on wide angle lens.
I thought that I would pen some thoughts about the future of real estate and the digital office.
Real Estate Search
Everyone with an iPad can search for real estate from their iPad. All the large real estate portals offer an iPad app so this one is a no-brainer. Just as the public uses an iPad to search for real estate, a real estate pro can use an iPad to do local market research, find comparable listings and keep up with local market news. Check! (more…)
I created my own QR code (quick response code) as part of my committment to going 100% mobile in 2011.
SMMCamp Prize – Congratulations you read my QR code – Post a comment below this article and I’ll send you a link to my free report on how to create a custom fan page on Facebook with a search listings feature.
A QR code is a fancy 2-Dimensional code that encodes imformation about a URL, text or other data. It can be read by a bar code scanner or most new smartphones, including the iPhone and Android.
To read my QR code you need to download a QR reader to your smartphone, take a picture and the image will render the content.