Can you use Facebook to list real estate and actually sell a home?

It’s an interesting idea and I’m having a great deal of fun trying to find out if Facebook is an effective real estate listing platform.

Here’s the basic strategy:

1. Create a new Fan Page on Facebook for each new home for sale. Think of the Fan Page as equivalent to a “Single Property Website” with it’s own unique URL on Facebook.
2. Co-opt the owner to invite their sphere to view and “like” the Fan Page.
3. Co-opt all the other Realtors in your office to view and “like” the Fan Page.
4. Do a direct mail campaign to all the neighbors and invite them to view and “like” the Fan Page. At the same time ask the neighbors to write a nice comment on the Fan Page wall and invite their friends to view the listing. Make sure you mention that the value of their home is tied into the quick full price sale of this home. This should encourage positive feedback and stop the guy next door who hates everyone from trashing your listing online.
5. Use Facebook Ads to target hyper local prospects.
6. Host a huge open house and promote it as an “Event” on Facebook and link it to your Fan page. This allows you to invite your entire contact list of clients, past clients and prospects to the event.

This real estate social media marketing strategy has the advantage that even if the house doesn’t sell you have made contact with all the neighbors and can canvass them for their business. It will also be a useful tool when you go back to your client and recommend a price reduction.

I’ll keep you updated on the progress of our first listings using this strategy.

You can also sign up for Social Media Marketing Camp (SMMCamp) on May 27 when we will present a session on using Facebook Fan Pages to sell a home.

Go to www.smmcamp.com to register for this and 4 other sessions on how to use Facebook and Linked In to find more real estate business.

About Ross Hair

Ross Hair is the baldest man in real estate and a huge fan of real estate social media marketing.

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Here’s a sneak peak at the outline of the Real Estate Social Media eBook – 10 days to Social Media Success and MORE Real Estate Closings!

The 10 day Plan is designed to get your social media marketing plan operational and productive in just 10 days.

On Day 1 you will identify your real estate social media strategy.

On Day 2 you will set up all your essential social network and technology accounts.

On Day 3 you will build your blog and add the most important widgets.

On Day 4 you will map out and plan your blogging strategy and publish your first blog posts.

The purpose of your blog is to provide a venue to receive thousands of new social network friends. Traffic to your blog will come from the social networks and you can expect an avalanche of prospective clients.

The most important function of your blog is to convert your visitors into contacts.

On Day 5 you will start making friends on Facebook and building your network.

On Day 6 you will create a fan page on Facebook for your local community. This is currently the single most successful tactic for rapidly growing your friend network on any of the social networks.

On Day 7 you will start making connections on Linked In and will build a group for your local community.

On Day 8 you will learn how to “listen” for business on Twitter by tracking keywords that identify ready and willing buyers and sellers.

On Day 9 you will set up your control panel on Hoot Suite to monitor and manage all your social networks in one convenient dashboard.

On Day 10 you’ll review your entire social media marketing plan and make sure that your networks are all connected and your content is syndicated.

About Ross Hair

Ross Hair is the Baldest Man in Real Estate Social Media and the founder of SMM Camp (Social Media Marketing Camp).

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I started to play around with PhotoFunia and and Animoto and created this cool video in around 30 minutes using one simple head shot.

Photofunia (free) provided the stock images like the billboards and Animoto ($30 a year) converted the images into a video.

The branding and marketing possibilities are endless. You can use images of your business and your products and quickly convert them into a cool marketing video.

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Here’s a fun tool to turn an ordinary head shot picture into a poster.

It’s by a company called PhotoFunia and it’s free.

You can use it as a cool way to spice up your regular profile photo and in your marketing material.

The best part for me was when I turned a number of images into a video using Animoto and showed the video to my children. They’re young enough to think that their ole dad is very cool and famous.

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I presented a session at Virtual Real Estate Bar Camp called “Building Facebook Communities to Generate Real Estate Business”.

It’s my most powerful Facebook tactic and is used very successfully by top producing real estate professionals throughout the nation.

Here’s the video. You will need to login to view it.

Do you want to follow me as I build a new community from scratch? You can do it right here!

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A number of presenters at Virtual Real Estate Bar Camp spoke about building a local community on Facebook for your town, neighborhood or even subdivision. Real estate social media experts view this one strategy as a powerful way to connect with local homeowners and build your real estate business.

In the next few months I’m going to build another local community and I’m going to let you peep over my shoulder as I record and explain every thing I do. You can use the exact same strategies and techniques in to build your own community.

Take a look at the very short video below as I explain how you can look over my shoulder!

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One of the cool things about Facebook is that you can use Fan Pages to build your business.

In particular you can customize your Fan Page to target your audience and convert “friends” into clients.

Here’s a tutorial on How to Build a Facebook Fan Page and avoid hundreds of dollars in developer costs.

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