We updated the 2012 Blogging for Real Estate Planner to help you kick your online marketing plan into top gear.

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Sign up here for SMMCamp 15 – Blogging for Real Estate on Thursday May 3 at 12 Noon EST. Features 5 real estate blogging pros.

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I recommend that you set up each new blog and periodically audit your existing blogs with the blogging planner.

In particular you need to make sure your blog is hyper-local and engages on a personal level with your target community.

Download the 2012 Blogging for Real Estate Planner right here! (all we ask is that you hit the share button above)

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Linda Davis has a secret Facebook Marketing weapon – Facebook Groups.

Linda and our other real estate and social media experts wowed us at SMMCamp 14 by sharing how to generate business on the new Facebook. I’ve included a free link right here to Linda’s session. The recording is just 15 minutes long and shares how she uses Facebook Groups to create a community forum and interact with her neighbors and local community (a.k.a. – her target market).

You can get all the other recorded sessions from SMMCamp 14 plus all previous SMMCamps (that’s over 40 sessions) at our Socially Savvy Agent site. You need to become a member (just $20) but you’ll be able to access all the past speaker recordings plus the Social Media Marketing course (worth $497).

Become a member right here!

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Here’s my Top Ten Timeline Tips Report to help you get the most out of the new Facebook timeline.

On March 30th all Facebook Pages automatically converted over to the new timeline design.

Facebook has spun the change as a way to increase your brand’s visibility but while this is true it is also true that they’ve removed a number of key free marketing features – like the ability to send visitors to a custom default landing page (where you can get their contact details).

The report contains a number of work arounds that will help you generate traffic and increase lead generation.

You can download the Top Ten Timeline Tips Report right here.

(Here’s the full link if you’re having problems downloading the report – copy and paste –  - https://s3.amazonaws.com/SMMCamp14/10+Timeline+Tip+for+the+New+Facebook.pdf)

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Here are the 4 best ways to find new clients and customers on Google Plus. Each video is just a few minutes long and includes a live demonstration.

Don’t forget to sign up right here for SMMCamp 12 – Google Plus for Real Estate on Thursday December 8 at 12 Noon Eastern.

1 – Use Google Plus Search

2 – Use Google Search

3 – Mimic and Follow Local Influencers and Personalities

4 – Use Local Search Tools

Right now it is easier to find and connect with local prospects on Google Plus than Facebook, LinkedIn or Twitter – but it won’t be long before the window of opportunity closes. So what are you waiting for?

About Ross Hair

Connect with Ross on Google Plus by clicking here.

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Another easy way to find locals on Google Plus is to use Google Search. Google Plus is part of the Google family and Google Search is the foundation of the Google empire.

The key is to use a few “secret” short codes to refine your search.

If you like this video please share it and add me to your circle on Google Plus.

About Ross Hair

Ross Hair is bald and a huge fan of real estate social media (especially Google Plus).

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A powerful way to find locals on Google Plus is to use free Google Plus search tools created by third party developers. The advantage is that there are more refined and advanced search options, like employee or location based search, compared to the regular Google Plus search.

If you like this power tip please share it and add me to your Google Plus circle.

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This is my favorite way to find locals on Google Plus. I call it “mimic and follow” and all you need to do is find a popular local personality, influencer or page and follow all the locals who follow that person or page.

If you like the tip please share it and add me to your circle on Google Plus.

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Here’s a power tip to help local business owners find local residents on Google Plus. Enjoy the short video and add me to your circle on Google Plus.

About Ross Hair

Ross Hair is bald and a huge fan of Google Plus.

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Here’s the cheap and easy way to add real estate search to your Facebook Fan Page – and you don’t need to hire a developer.

This technique needs zero technical skills. It’s not quite as good as a full blow real estate search box application but it works almost as well and it has the advantage of getting the visitor to your website and not a general listing site.

I created a short report to give you a step-by-step guide - download the report here! (Please post a comment below if you like the report)

First let me tell you that there are a number of good search apps that you can use to show listings on your Facebook Fan page. Realtor.com, Zillow, Trulia, Roost, Altos Research and a number of other large listing sites all have a Facebook app. The problem is that they take your visitor to their site and then poach your business by showing advertising from your competitors.

You could avoid this problem by building your own Facebook App but who has that kind of budget?

Using my cheap and simple guerrilla marketing approach you can create a page with the image of a search box so that when anyone clicks on the search box it will link directly back to your IDX search site.

You can take it a step further by using a free application like PageModo to build a professional looking page, just like the Owlio Fan Page.

Ross Hair

P.S. – Here’s the link to download the Facebook Fan Page Real Estate Search Guide

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I created my own QR code (quick response code) as part of my committment to going 100% mobile in 2011.

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SMMCamp Prize – Congratulations you read my QR code – Post a comment below this article and I’ll send you a link to my free report on how to create a custom fan page on Facebook with a search listings feature.
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A QR code is a fancy 2-Dimensional code that encodes imformation about a URL, text or other data. It can be read by a bar code scanner or most new smartphones, including the iPhone and Android.

To read my QR code you need to download a QR reader to your smartphone, take a picture and the image will render the content.

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