Claim Your Listings on Zillow

 Claim Your Listings ImageZillow has a very powerful free marketing feature that allows real estate agents to “claim their listings”. The feature is open to every listing agent and you don’t need to advertise on Zillow to claim your listings.

The benefit is that you get free premium advertising on all of your own listings. In particular, you get a free listing agent ad that appears above the paid ads of competing agents.

The difference is that the listing agent ad is free, it’s designated as the listing agent and it appears at the top of the ad list.

Look how the listing agent Patrick Dolan has the top ad.

Zillow Home Search Listing Agent Top

In order to claim your listings it needs to (i) appear on Zillow and (ii) you need to create a free Zillow account. Continue reading “Claim Your Listings on Zillow”

Zillow for Real Estate Guide

Zillow Report Cover Spiral No LogoZillow dominates online real estate search so I thought it was time someone wrote the underground Zillow for Real Estate Guide.

I’ve dug up the best free and paid marketing tools that you can use to run your entire real estate business on Zillow. Yes, it’s that powerful!

Download the free How to Use Zillow for Real Estate guide right here!

Can You Run Your Real Estate Business From Your iPad?

I’ve dabbled around with the idea of going 100% digital and using my iPad to convert my real estate business into a paperless office.

The “iPad for Real Estate” idea has always appealed to me but I must confess that I just never worked out an integrated system that allowed me to throw away my pen and fax machine.

That’s why I jumped at the chance to host a webinar with Krisstina Wise, creator of the first paperless real estate office (as far as I know).

Here’s the link to the webinar.

I thought that I would pen some thoughts about the future of real estate and the digital office.

Real Estate Search

Everyone with an iPad can search for real estate from their iPad. All the large real estate portals offer an iPad app so this one is a no-brainer. Just as the public uses an iPad to search for real estate, a real estate pro can use an iPad to do local market research, find comparable listings and keep up with local market news. Check! Continue reading “Can You Run Your Real Estate Business From Your iPad?”

2012 Blogging for Real Estate Planner

We updated the 2012 Blogging for Real Estate Planner to help you kick your online marketing plan into top gear.

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Sign up here for SMMCamp 15 – Blogging for Real Estate on Thursday May 3 at 12 Noon EST. Features 5 real estate blogging pros.

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I recommend that you set up each new blog and periodically audit your existing blogs with the blogging planner.

In particular you need to make sure your blog is hyper-local and engages on a personal level with your target community.

Download the 2012 Blogging for Real Estate Planner right here! (all we ask is that you hit the share button above)

 

 

Linda’s Secret Weapon – Facebook Groups

Linda Davis has a secret Facebook Marketing weapon – Facebook Groups.

Linda and our other real estate and social media experts wowed us at SMMCamp 14 by sharing how to generate business on the new Facebook. I’ve included a free link right here to Linda’s session. The recording is just 15 minutes long and shares how she uses Facebook Groups to create a community forum and interact with her neighbors and local community (a.k.a. – her target market).

You can get all the other recorded sessions from SMMCamp 14 plus all previous SMMCamps (that’s over 40 sessions) at our Socially Savvy Agent site. You need to become a member (just $20) but you’ll be able to access all the past speaker recordings plus the Social Media Marketing course (worth $497).

Become a member right here!

 

Top Ten Facebook Timeline Tips

Here’s my Top Ten Timeline Tips Report to help you get the most out of the new Facebook timeline.

On March 30th all Facebook Pages automatically converted over to the new timeline design.

Facebook has spun the change as a way to increase your brand’s visibility but while this is true it is also true that they’ve removed a number of key free marketing features – like the ability to send visitors to a custom default landing page (where you can get their contact details).

The report contains a number of work arounds that will help you generate traffic and increase lead generation.

You can download the Top Ten Timeline Tips Report right here.

(Here’s the full link if you’re having problems downloading the report – copy and paste –  – https://s3.amazonaws.com/SMMCamp14/10+Timeline+Tip+for+the+New+Facebook.pdf)

4 Best Ways to Find Local Clients on Google Plus

Here are the 4 best ways to find new clients and customers on Google Plus. Each video is just a few minutes long and includes a live demonstration.

Don’t forget to sign up right here for SMMCamp 12 – Google Plus for Real Estate on Thursday December 8 at 12 Noon Eastern.

1 – Use Google Plus Search

2 – Use Google Search

3 – Mimic and Follow Local Influencers and Personalities

4 – Use Local Search Tools

Right now it is easier to find and connect with local prospects on Google Plus than Facebook, LinkedIn or Twitter – but it won’t be long before the window of opportunity closes. So what are you waiting for?

About Ross Hair

Connect with Ross on Google Plus by clicking here.

Use Google Search to Find Locals on Google Plus

Another easy way to find locals on Google Plus is to use Google Search. Google Plus is part of the Google family and Google Search is the foundation of the Google empire.

The key is to use a few “secret” short codes to refine your search.

If you like this video please share it and add me to your circle on Google Plus.

About Ross Hair

Ross Hair is bald and a huge fan of real estate social media (especially Google Plus).