Zillow has a very powerful free marketing feature that allows real estate agents to “claim their listings”. The feature is open to every listing agent and you don’t need to advertise on Zillow to claim your listings.
The benefit is that you get free premium advertising on all of your own listings. In particular, you get a free listing agent ad that appears above the paid ads of competing agents.
The difference is that the listing agent ad is free, it’s designated as the listing agent and it appears at the top of the ad list.
Look how the listing agent Patrick Dolan has the top ad.
In order to claim your listings it needs to (i) appear on Zillow and (ii) you need to create a free Zillow account. (more…)
Zillow dominates online real estate search so I thought it was time someone wrote the underground Zillow for Real Estate Guide.
I’ve dug up the best free and paid marketing tools that you can use to run your entire real estate business on Zillow. Yes, it’s that powerful!
Download the free How to Use Zillow for Real Estate guide right here!
Here’s the 10 Steps to Mastering Zillow Checklist. Just click on the link or the image to download the word file so you can custom your own Zillow checklist.
Click here to download >>> REMCamp 10 Step Checklist Zillow
I’ve dabbled around with the idea of going 100% digital and using my iPad to convert my real estate business into a paperless office.
The “iPad for Real Estate” idea has always appealed to me but I must confess that I just never worked out an integrated system that allowed me to throw away my pen and fax machine.
That’s why I jumped at the chance to host a webinar with Krisstina Wise, creator of the first paperless real estate office (as far as I know).
Here’s the link to the webinar.
I thought that I would pen some thoughts about the future of real estate and the digital office.
Real Estate Search
Everyone with an iPad can search for real estate from their iPad. All the large real estate portals offer an iPad app so this one is a no-brainer. Just as the public uses an iPad to search for real estate, a real estate pro can use an iPad to do local market research, find comparable listings and keep up with local market news. Check! (more…)
We updated the 2012 Blogging for Real Estate Planner to help you kick your online marketing plan into top gear.
Sign up here for SMMCamp 15 – Blogging for Real Estate on Thursday May 3 at 12 Noon EST. Features 5 real estate blogging pros.
I recommend that you set up each new blog and periodically audit your existing blogs with the blogging planner.
In particular you need to make sure your blog is hyper-local and engages on a personal level with your target community.
Download the 2012 Blogging for Real Estate Planner right here! (all we ask is that you hit the share button above)
Linda Davis has a secret Facebook Marketing weapon – Facebook Groups.
Linda and our other real estate and social media experts wowed us at SMMCamp 14 by sharing how to generate business on the new Facebook. I’ve included a free link right here to Linda’s session. The recording is just 15 minutes long and shares how she uses Facebook Groups to create a community forum and interact with her neighbors and local community (a.k.a. – her target market).
You can get all the other recorded sessions from SMMCamp 14 plus all previous SMMCamps (that’s over 40 sessions) at our Socially Savvy Agent site. You need to become a member (just $20) but you’ll be able to access all the past speaker recordings plus the Social Media Marketing course (worth $497).
Become a member right here!