I interviewed a number of the top real estate bloggers and was struck by the realization that they all have one thing in common. It’s an intangible thing that’s hard to explain but you know it when you see it.
Join us at REMCamp 2 – Blogging for Real Estate
Thursday March 14th at 12 Noon Eastern
That one thing is this – their blogging has transcended their blog and they’re now viewed as an integral part of their community. They’ve achieved local brand recognition and now get almost all their business from referrals and past customers.
In a weird kind of way they have become local celebrities, instantly recognized when they walk down the street and viewed as a credible and trustworthy source of local news and information.
In short they’ve become trusted community leaders.
I found it difficult to articulate this observation into words so let me share a few real life examples.
Kendyl Young is a real estate blogger from Glendale, CA. Kendyl blogs about life and real estate in Glendale and La Canada on her blog at www.GlendaleandBeyond.com. She posts articles and videos on Things to Do, Life, Market Reports, Listings and Neighborhoods in her local area. (more…)
We updated the 2012 Blogging for Real Estate Planner to help you kick your online marketing plan into top gear.
Sign up here for SMMCamp 15 – Blogging for Real Estate on Thursday May 3 at 12 Noon EST. Features 5 real estate blogging pros.
I recommend that you set up each new blog and periodically audit your existing blogs with the blogging planner.
In particular you need to make sure your blog is hyper-local and engages on a personal level with your target community.
Download the 2012 Blogging for Real Estate Planner right here! (all we ask is that you hit the share button above)
I listened to all the past speakers at SMMCamp and wrote down their best blogging strategies, tactics and tips in a Blogging for Real Estate Planner.
I now use the planner to manage the creation and content production for all my real estate blogs. I’d be lost without it as it gives my blogs the focus and planning they need to zero in on my exact target market … and earn their business.
You can download a copy of my Blogging for Real Estate Planner right here ===>>> – My Blogging Plan
About Ross Hair
Ross Hair is bald, a Realtor and Investor and founder of Social Media Advocate, the free real estate social media guide.
If you’re in the real estate industry and you love social media then you need to follow the five best real estate social media blogs. Like the name suggests the blogs are all about how you use social media to grow your real estate business.
Here’s the list:
Shameless Honorary Mention
I’m not allowed to vote for myself so I added my blog at http://rosshair.com to the list under the honorary mention category. This also meets the FTC requirements that mandate the inclusion of at least one bald guy with an ironic yet iconic last name in all lists that have anything to do with real estate social media.
Before moving to Inman Next as the Chief Evangelist, Chris Smith was the Tech Savvy Agent and a regular speaker at Social Media Marketing Camp. Chris has a cult like following derived from his countless speaking engagements all over the nation and his charming boy band good looks. Inman Next has an exceptional team of writers who share the latest real estate social media news and trends (not to mention the one and only Katie Lance as editor).
But most of all you get the latest news and reviews on critical social media and real estate tools and resources that will help you grow your real estate business.
My Tech Opinion
Nicole Nicolay is another popular national speaker and keynote presenter at Social Media Marketing Camp. I love reading her borderline genius blog posts or reports on how social media and technology can put you ahead of the real estate sales curve and generate an endless pipeline of buyers and sellers.
You can catch up with Nicole at My Tech Opinion, a blog she writes with her partners Reggie Nicolay and Chad Johnson. (more…)
Has Facebook killed the real estate blog?
I got caught up in a conversation with Jay Thompson, the Phoenix Real Estate Guy, about the role of Facebook in real estate marketing. Two things we debated were if it was advisable to add listings to your Facebook Page and whether new agents would start using Facebook as their primary website instead of a blog.
On the subject of adding listings to your Facebook Page (and by Page I mean your Fan Page and not your Personal Profile) I’m 100% certain that you must add listings. Jay is not so sure.
I like the idea that you can show listings (even of no one looks at them). It demonstrates your commitment to marketing real estate and your search box acts as an indirect contact capture form where you can convert your visitors into contacts. I also think that your clients will expect you to market on Facebook and we all know that perception is just as important as reality when it comes to closing a listing contract.
Jay doesn’t think Facebook is meant for listing real estate. It’s a social medium where people want to connect and communicate with each other and not look at listings. Besides, there are already so many better real estate search and listing sites.
What we both agree on is that we have no idea if adding listings to your Facebook Page will actually sell real estate.
This conversation gave rise to a larger conversation.
Is it possible that many new agents will forego the “traditional” real estate blog in favor of a real estate Page on Facebook? (more…)
One of the best ways to get the maximum return on the content you post online and protect yourself against being shut down by Facebook is to marry every new Facebook Page to a new blog.
The idea is pretty simple – whenever you create a new Facebook Page you should also create a corresponding blog on the same subject, ideally with the same name and a matching domain. Then when you post new content you first post the content on your blog and then syndicate the content to your Facebook Page.
You can syndicate the content by using an application like Social RSS or using a share plugin on your blog like Facebook Share.
This tactic has the advantage of creating and growing your own web presence through your blog and you get the benefit of publishing your content on Facebook.
You own the blog and all its content. You also own all the SEO and Google juice.
This is important if Facebook changes its terms of service or decides to restrict or even terminate your Facebook account.