Facebook Kills the Real Estate Blog

Has Facebook killed the real estate blog?

I got caught up in a conversation with Jay Thompson, the Phoenix Real Estate Guy, about the role of Facebook in real estate marketing. Two things we debated were if it was advisable to add listings to your Facebook Page and whether new agents would start using Facebook as their primary website instead of a blog.

On the subject of adding listings to your Facebook Page (and by Page I mean your Fan Page and not your Personal Profile) I’m 100% certain that you must add listings. Jay is not so sure.

I like the idea that you can show listings (even of no one looks at them). It demonstrates your commitment to marketing real estate and your search box acts as an indirect contact capture form where you can convert your visitors into contacts. I also think that your clients will expect you to market on Facebook and we all know that perception is just as important as reality when it comes to closing a listing contract.

Jay doesn’t think Facebook is meant for listing real estate. It’s a social medium where people want to connect and communicate with each other and not look at listings. Besides, there are already so many better real estate search and listing sites.

What we both agree on is that we have no idea if adding listings to your Facebook Page will actually sell real estate.

This conversation gave rise to a larger conversation.

Is it possible that many new agents will forego the “traditional” real estate blog in favor of a real estate Page on Facebook? Continue reading “Facebook Kills the Real Estate Blog”

Marry Your Facebook Page to Your Blog

One of the best ways to get the maximum return on the content you post online and protect yourself against being shut down by Facebook is to marry every new Facebook Page to a new blog.

The idea is pretty simple – whenever you create a new Facebook Page you should also create a corresponding blog on the same subject, ideally with the same name and a matching domain. Then when you post new content you first post the content on your blog and then syndicate the content to your Facebook Page.

You can syndicate the content by using an application like Social RSS or using a share plugin on your blog like Facebook Share.

This tactic has the advantage of creating and growing your own web presence through your blog and you get the benefit of publishing your content on Facebook.

You own the blog and all its content. You also own all the SEO and Google juice.

This is important if Facebook changes its terms of service or decides to restrict or even terminate your Facebook account.

Winner 2010 Inman Most Innovative Brokerage

Congratulations to Krisstina Wise and the Goodlife Team for winning the Inman 2010 Most Innovative Brokerage award.

Krisstina runs a boutique real estate brokerage in Austin Texas and makes great use of video, neighborhood and market reports on the brokerage website.

The site has a simple, cool and clean design and immediately answers the main question on a homeowner’s mind (what’s my home worth) and addresses a buyer’s top priority (good, fast sticky search).

Take a look at the Goodlife Team website and stack it up against your site.

Free Real Estate Blogs

After going through three developers I finally found a solution that delivers a quick, professional and free real estate blog – (see below).

It’s the perfect solution to the number one problem faced by most real estate professionals – lack of technical expertise.

So if you want a real estate blog, with a professional theme, social media icons and SEO ready with all the right plug-ins, you can get one at Free Realty Blog.

Note that hosting is not included but is available for as little as $5 a month.

Plus you also have the option of adding a Blog and Social Media Graphics package. I’m not sure if the package will be available when you order your blog but grab it if it is still under a hundred dollars.

Here’s the link again.

The Single Reason Real Estate Websites Fail to Deliver Business

I’m always amazed by how many real estate websites don’t do the one thing that they’re meant to do – convert visitors into clients.

Most real estate blogs and websites are nothing more than online brochures. They’re full of pretty images and links to local resources but they don’t have any compelling reason for a visitor to give up their contact details.

The only real exception to this is IDX or property search sites that promise instant access to listing inventory.

I’ve had this conversation with a number of internet marketers who shook their heads in disbelief when they viewed a number of real estate sites. Internet marketers understand that a visitor to your site is a complete waste if he or she moves on without contacting you.

But most real estate professionals don’t “get it” or are limited by the technical hurdles associated with publishing email capture forms, feeds and other interactive tools.

I’ve written a few articles on the subject but defer to Greg Clement, one of the best online real estate marketers, who wrote a great report on the subject.

You can download the report right here.

PhotoFunia plus Animoto – Cool Personal Branding

I started to play around with PhotoFunia and and Animoto and created this cool video in around 30 minutes using one simple head shot.

Photofunia (free) provided the stock images like the billboards and Animoto ($30 a year) converted the images into a video.

The branding and marketing possibilities are endless. You can use images of your business and your products and quickly convert them into a cool marketing video.

Cool Photo Makeovers

Ross Hair is Bald PosterHere’s a fun tool to turn an ordinary head shot picture into a poster.

It’s by a company called PhotoFunia and it’s free.

You can use it as a cool way to spice up your regular profile photo and in your marketing material.

The best part for me was when I turned a number of images into a video using Animoto and showed the video to my children. They’re young enough to think that their ole dad is very cool and famous.

Bob Stewart on How to Rank on Page 1 of Google

Getting your Blog to Rank # 1 on Google

Session 3 by Bob Stewart at Rain Camp Denver #raincamp

Blog Title Rules

The Title is very important:

Geographically specific – use a geographically specific title. The more specific the better as it opens up long tail opportunities.

Short and concise – try to mimic what people will type in for search

Named after the phrase for which you wish to rank – use similar articles with different keyword phrases. Use Curtis Park Homes for Sale and the change it  “Homes for Sale in Denver’s Curtis Park Continue reading “Bob Stewart on How to Rank on Page 1 of Google”

Marianna Wagner at Rain Camp Denver

Marianna Wagner

Blogging Tips

Marianna is a very active Active Rain blogger and Realtor from Colorado Springs

1.            Blog about your Local Market

Marianna uses blogging about neighborhood communities to dominate her local market.

Use keywords used by consumers like “Homes for sale”, “neighborhood name” and supplies real estate information about the area.

2 – Position yourself as the expert

Supply local real estate information, news and statistics

Focus on keywords that people are interested in like “Bank Owned Homes” and “foreclosures”.

Go after new home communities – write about the communities – easy to become the lead information source for a community.

Write in the language of the consumer and avoid real estate industry terms.

3 – Market and Advertise your listings

Promote your listings through your blogs

4 – Generate traffic and Create Links

Uses Active Rain and popular sites for links back to her blogs.

5 – Blog for referrals

The more I blog the more business I get. Other Realtors see her blog and trust her with their referrals.

Write about stuff that you like, write often and write in the voice of your customer.

Marianna’s tips for things to blog about: