The best thing about writing a real estate blog is that you can repackage and reuse every blog post to create a real estate content factory.
Its starts with a number of real estate blog posts on a particular subject. You can then bundle a number of posts together to create a real estate report and you can bundle a number of reports together to create a real estate guide.
Let’s take Chuck Marunde of Sequin, WA as an example.
Chuck is a prolific real estate blogger who gets most of his business from Out-Of-State buyers who find him online. Chuck will write a number of blog post about buying homes in the Sequin area. He includes information about the local market, local things to do, the weather, real estate quirks peculiar to the area like termites or cistern inspections, health care and his love for the ocean. That’s a wide range of topics but it’s information that’s valuable, interesting and relevant to someone relocating from the Arizona desert or a bustling California city.
Then at the end of the year Chuck repackages his blog posts and publishes a book called “Sequim Real Estate – A Buyer’s Guide”. The book contains a foreword, some promotion for Chuck’s real estate services and a huge bunch of repackaged real estate blog posts.
And for just $24.95 you can order it from Amazon 🙂 (unless you’re one of Chuck’s best prospects in which case he’ll send you a copy for free).
Chuck has used content marketing to firmly establish himself as a local expert, community leader and an authority on all things to do with relocating and buying a home in Sequin, WA.
Take a look at the diagram again and think about ways you can create your own real estate content factory.
Creating compelling real estate content is all about identifying your target audience and delivering the content that they want to read or watch.
To help you understand your target audience here’s a real estate content infographic from Placester that should help you create great blog posts.
The infographic looks at buying and selling statistics by age group and gives you ideas about the type of information or content that they find interesting.
Here’s the full infographic: (more…)
To help you zero in on your exact target audience I just uploaded my real estate blog plan.
It’s a step-by-step template for planning and creating a hyper local neighborhood blog.
Click Here To Download The Real Estate Blog Plan!
The one area that Realtors can out perform the large real estate search portals (like Zillow) in Google search results is by creating relevant hyper local content. The strategy is to create a neighborhood blog that publishes posts about local events, icons, landmarks and landscapes. All you need is a camera to shoot local photos and video and a short descriptive paragraph about the photo or video.
The real estate blog plan covers: (more…)
If you want to find home buyers and sellers online you need a high performing real estate website.
Click Here To Download The Real Estate Website Plan!
Your real estate website is the foundation of your digital marketing plan. It’s your virtual home base through which you can manage all your marketing campaigns.
Setting up a real estate website is easy and inexpensive as there are dozens of excellent website vendors. For just $10-a-month you can have your own real estate website, with IDX, up and running in as little as 15-minutes. Yet so many real estate agents don’t have their own website and instead rely on a sub-site or mini site on their broker’s website.
That’s just nuts! (more…)
REMCamp 2 – Blogging for Real Estate is this Thursday March 14th at 12 Noon Eastern.
As always – it’s online and free!
Register at www.REMCamp.com
3 of the nations top real estate bloggers will share their top blogging tips and show you why their blogs drive so much new business.
Here’s the REMCamp list of 15 Best Real Estate Blogs and Bloggers.
We picked the list based on content, design and sometimes just the sheer force and personality of the bloggers. And it doesn’t hurt that almost all the bloggers are also very successful real estate professionals.
So if you want to peep inside the minds of the very best real estate bloggers, download the 15 Best Real Estate Blogs and Bloggers Guide right here …