Create a Real Estate Content Factory

Content Factory Diagram FlowThe best thing about writing a real estate blog is that you can repackage and reuse every blog post to create a real estate content factory.

Its starts with a number of real estate blog posts on a particular subject. You can then bundle a number of posts together to create a real estate report and you can bundle a number of reports together to create a real estate guide.

Let’s take Chuck Marunde of Sequin, WA as an example.

Chuck is a prolific real estate blogger who gets most of his business from Out-Of-State buyers who find him online. Chuck will write a number of blog post about buying homes in the Sequin area. He includes information about the local market, local things to do, the weather, real estate quirks peculiar to the area like termites or cistern inspections, health care and his love for the ocean. That’s a wide range of topics but it’s information that’s valuable, interesting and relevant to someone relocating from the Arizona desert or a bustling California city.

Sequim Real Estate GuideThen at the end of the year Chuck repackages his blog posts and publishes a book called “Sequim Real Estate – A Buyer’s Guide”. The book contains a foreword, some promotion for Chuck’s real estate services and a huge bunch of repackaged real estate blog posts.

And for just $24.95 you can order it from Amazon 🙂 (unless you’re one of Chuck’s best prospects in which case he’ll send you a copy for free).

Chuck has used content marketing to firmly establish himself as a local expert, community leader and an authority on all things to do with relocating and buying a home in Sequin, WA.

Take a look at the diagram again and think about ways you can create your own real estate content factory.

Content Factory Diagram Flow

Create Real Estate Content

Content Marketing Placester SlideCreating compelling real estate content is all about identifying your target audience and delivering the content that they want to read or watch.

To help you understand your target audience here’s a real estate content infographic from Placester that should help you create great blog posts.

The infographic looks at buying and selling statistics by age group and gives you ideas about the type of information or content that they find interesting.

Here’s the full infographic: Continue reading “Create Real Estate Content”

Real Estate Blog Plan

Real Estate Blog Plan SlideTo help you zero in on your exact target audience I just uploaded my real estate blog plan.

It’s a step-by-step template for planning and creating a hyper local neighborhood blog.

Click Here To Download The Real Estate Blog Plan!

The one area that Realtors can out perform the large real estate search portals (like Zillow) in Google search results is by creating relevant hyper local content. The strategy is to create a neighborhood blog that publishes posts about local events, icons, landmarks and landscapes. All you need is a camera to shoot local photos and video and a short descriptive paragraph about the photo or video.

The real estate blog plan covers: Continue reading “Real Estate Blog Plan”

Real Estate Website Plan

Real Estate Website Plan from Ross HairIf you want to find home buyers and sellers online you need a high performing real estate website.

Click Here To Download The Real Estate Website Plan!

Your real estate website is the foundation of your digital marketing plan. It’s your virtual home base through which you can manage all your marketing campaigns.

Setting up a real estate website is easy and inexpensive as there are dozens of excellent website vendors. For just $10-a-month you can have your own real estate website, with IDX, up and running in as little as 15-minutes. Yet so many real estate agents don’t have their own website and instead rely on a sub-site or mini site on their broker’s website.

That’s just nuts! Continue reading “Real Estate Website Plan”

15 Best Real Estate Blogs and Bloggers

15 Best Real Estate Blogs and Bloggers BinderHere’s the REMCamp list of 15 Best Real Estate Blogs and Bloggers.

We picked the list based on content, design and sometimes just the sheer force and personality of the bloggers. And it doesn’t hurt that almost all the bloggers are also very successful real estate professionals.

So if you want to peep inside the minds of the very best real estate bloggers, download the 15 Best Real Estate Blogs and Bloggers Guide right here …

The One Thing the Top Real Estate Bloggers Have in Common

Authentic ImageI interviewed a number of the top real estate bloggers and was struck by the realization that they all have one thing in common. It’s an intangible thing that’s hard to explain but you know it when you see it.

Join us at REMCamp 2 – Blogging for Real Estate 

Thursday March 14th at 12 Noon Eastern

Register here!

That one thing is this – their blogging has transcended their blog and they’re now viewed as an integral part of their community.  They’ve achieved local brand recognition and now get almost all their business from referrals and past customers.

In a weird kind of way they have become local celebrities, instantly recognized when they walk down the street and viewed as a credible and trustworthy source of local news and information.

In short they’ve become trusted community leaders.

I found it difficult to articulate this observation into words so let me share a few real life examples.

Kendyl Young is a real estate blogger from Glendale, CA. Kendyl blogs about life and real estate in Glendale and La Canada on her blog at www.GlendaleandBeyond.com. She posts articles and videos on Things to Do, Life, Market Reports, Listings and Neighborhoods in her local area. Continue reading “The One Thing the Top Real Estate Bloggers Have in Common”

2012 Blogging for Real Estate Planner

We updated the 2012 Blogging for Real Estate Planner to help you kick your online marketing plan into top gear.

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Sign up here for SMMCamp 15 – Blogging for Real Estate on Thursday May 3 at 12 Noon EST. Features 5 real estate blogging pros.

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I recommend that you set up each new blog and periodically audit your existing blogs with the blogging planner.

In particular you need to make sure your blog is hyper-local and engages on a personal level with your target community.

Download the 2012 Blogging for Real Estate Planner right here! (all we ask is that you hit the share button above)

 

 

Blogging for Real Estate Planner

I listened to all the past speakers at SMMCamp and wrote down their best blogging strategies, tactics and tips in a Blogging for Real Estate Planner.

I now use the planner to manage the creation and content production for all my real estate blogs. I’d be lost without it as it gives my blogs the focus and planning they need to zero in on my exact target market … and earn their business.

You can download a copy of my Blogging for Real Estate Planner right here ===>>> – My Blogging Plan

About Ross Hair

Ross Hair is bald, a Realtor and Investor and founder of Social Media Advocate, the free real estate social media guide.

The 5 Best Real Estate Social Media Blogs

If you’re in the real estate industry and you love social media then you need to follow the five best real estate social media blogs. Like the name suggests the blogs are all about how you use social media to grow your real estate business.

Here’s the list:

Shameless Honorary Mention

Ross Hair

I’m not allowed to vote for myself so I added my blog at http://rosshair.com to the list under the honorary mention category. This also meets the FTC requirements that mandate the inclusion of at least one bald guy with an ironic yet iconic last name in all lists that have anything to do with real estate social media.

inman Next

Before moving to Inman Next as the Chief Evangelist, Chris Smith was the Tech Savvy Agent and a regular speaker at Social Media Marketing Camp. Chris has a cult like following derived from his countless speaking engagements all over the nation and his charming boy band good looks. Inman Next has an exceptional team of writers who share the latest real estate social media news and trends (not to mention the one and only Katie Lance as editor).

But most of all you get the latest news and reviews on critical social media and real estate tools and resources that will help you grow your real estate business.

My Tech Opinion

Nicole Nicolay is another popular national speaker and keynote presenter at Social Media Marketing Camp. I love reading her borderline genius blog posts or reports on how social media and technology can put you ahead of the real estate sales curve and generate an endless pipeline of buyers and sellers.

You can catch up with Nicole at My Tech Opinion, a blog she writes with her partners Reggie Nicolay and Chad Johnson. Continue reading “The 5 Best Real Estate Social Media Blogs”