If you do decide to go mobile I have one huge conversion tip for you that will dramatically increase your return on investment.
Trulia has been touting stats that users who access their site through mobile devices are more transaction ready and 60% more likely to contact an agent.
That’s eye opening, especially when you couple this information with the trend that in 2014 more people accessed the web through a mobile device than their web browser.
Hint – you should probably pay attention to that bell that’s ringing in your head and telling you to take a serious look at mobile ads.
Think about it like this – if you buy an ad on Facebook and it appears in the traditional right hand column, a mobile user will never see the ad as there is no right hand column on your mobile viewers. This means that you just cut out over 50% of your potential audience who access Facebook through their mobile device.
In the REMCamp 30 Day Marketing Makeover we took a deep look at how you can use Trulia mobile ads to reach real estate buyers and sellers. We focused on Trulia because, unlike Zillow, you can buy stand alone mobile ads without having them bundled with the traditional web ads. That makes the mobile ads cheaper at around $100 a month and there is far less competition to get ads in your zip code.
We also uncovered one simple tactic that sky rocketed lead conversions. (more…)