Getting your Blog to Rank # 1 on Google
Session 3 by Bob Stewart at Rain Camp Denver #raincamp
Blog Title Rules
The Title is very important:
Geographically specific – use a geographically specific title. The more specific the better as it opens up long tail opportunities.
Short and concise – try to mimic what people will type in for search
Named after the phrase for which you wish to rank – use similar articles with different keyword phrases. Use Curtis Park Homes for Sale and the change it “Homes for Sale in Denver’s Curtis Park
Body and Content Rules
Keyword density of 2 – 4% and okepyword per pagenly target one
300 – 500 WORDS
2- 4 OUTGOING LINKS – make sure you link the keyword and not the “click here”. Link from your blog to your main real estate website.
Make your link count – point the links deep into your website and try not to lionk everything to your home page.
Table of conetents for your blog
Write multiple articles about the same keyword phrase
Be consistent with tags
What can you blog about?
Green homes, hiking trails, medical marijuana homes
4 Keys to Successful IDX
Sponsored by Market Leader
Unique URL for each Listing
Your IDX must have the ability to create unique URL’s so you can target traffic. Don’t drop them off on your home page. Send them to each listing with a unique URL.
Website and CRM must communicate
Get the crucial data from your IDX
Keep everyone accountable
Make sure everyone is following up and managing leads.
Automate Home Search
Need to manage hundreds of prospects. Use automation tools that keep you in front on the client.