Create Real Estate Content

Content Marketing Placester SlideCreating compelling real estate content is all about identifying your target audience and delivering the content that they want to read or watch.

To help you understand your target audience here’s a real estate content infographic from Placester that should help you create great blog posts.

The infographic looks at buying and selling statistics by age group and gives you ideas about the type of information or content that they find interesting.

Here’s the full infographic: (more…)

Real Estate Landing Page Plan

Real Estate Landing Page Slide ImageThe primary goal of every digital real estate marketer is to convert our web visitors into contacts and the best way to do that is to drive traffic to a real estate landing page.

You only get a few seconds to capture your visitor’s attention so you need a visual and beautiful landing page with a compelling benefit and strong call to action.

Click Here to Download the Real Estate Landing Page Plan!

I created this landing page template to help you create and publish your own real estate landing pages. Included in the template are a number of landing page examples, a list of essential pages and a link to the tools you need to create high converting landing pages.

Click Here to Download the Real Estate Landing Page Plan!

You can also login to REMCamp and download our gallery of generic real estate landing pages.

Pay Me For My Listings

FB PayMeForMyListings-4

Here’s something I hear again and again from real estate agents in the REMCamp network

“I’m a real estate agent and I work hard to earn my listings. The listing data is my listing data and if the large real estate portals want to use my data they need to Pay Me For My Listings.┬áIn the past we allowed you to use our listing data only for you to use the data to generate traffic to your website and then sell that traffic back to agents through your advertising products”.

So right now I’m going to take up the cause and join the movement of agents who believe it is fair that we get paid for our listings data.

I’m going to support the agents’ right to be paid for their data and sign up at www.PayForListings.com and add my name to the national movement.

I’m going to adopt the hashtag #PayMeForMyListings and share it on social media.

I encourage you to do the same. Just click here and add your name and voice.

And to steal an old real estate chestnut – “there will never be a better time to sell.”

Because on April 7th the listing syndication agreement between Listhub and Zillow will be terminated. (more…)

Real Estate Blog Plan

Real Estate Blog Plan SlideTo help you zero in on your exact target audience I just uploaded my real estate blog plan.

It’s a step-by-step template for planning and creating a hyper local neighborhood blog.

Click Here To Download The Real Estate Blog Plan!

The one area that Realtors can out perform the large real estate search portals (like Zillow) in Google search results is by creating relevant hyper local content. The strategy is to create a neighborhood blog that publishes posts about local events, icons, landmarks and landscapes. All you need is a camera to shoot local photos and video and a short descriptive paragraph about the photo or video.

The real estate blog plan covers: (more…)

Real Estate Website Plan

Real Estate Website Plan from Ross HairIf you want to find home buyers and sellers online you need a high performing real estate website.

Click Here To Download The Real Estate Website Plan!

Your real estate website is the foundation of your digital marketing plan. It’s your virtual home base through which you can manage all your marketing campaigns.

Setting up a real estate website is easy and inexpensive as there are dozens of excellent website vendors. For just $10-a-month you can have your own real estate website, with IDX, up and running in as little as 15-minutes. Yet so many real estate agents don’t have their own website and instead rely on a sub-site or mini site on their broker’s website.

That’s just nuts! (more…)