4 Best Ways to Find Local Clients on Google Plus
by Ross Hair on December 5, 2011
in Google, How to, Real Estate Marketing, Social Networks
Here are the 4 best ways to find new clients and customers on Google Plus. Each video is just a few minutes long and includes a live demonstration.
Don’t forget to sign up right here for SMMCamp 12 – Google Plus for Real Estate on Thursday December 8 at 12 Noon Eastern.
3 – Mimic and Follow Local Influencers and Personalities
Right now it is easier to find and connect with local prospects on Google Plus than Facebook, LinkedIn or Twitter – but it won’t be long before the window of opportunity closes. So what are you waiting for?
About Ross Hair
Connect with Ross on Google Plus by clicking here.
Use Google Search to Find Locals on Google Plus
by Ross Hair on December 5, 2011
in Google, How to, Social Networks
Another easy way to find locals on Google Plus is to use Google Search. Google Plus is part of the Google family and Google Search is the foundation of the Google empire.
The key is to use a few “secret” short codes to refine your search.
If you like this video please share it and add me to your circle on Google Plus.
About Ross Hair
Ross Hair is bald and a huge fan of real estate social media (especially Google Plus).
Search Tools to Find Locals on Google Plus
by Ross Hair on December 5, 2011
in Google, How to, Social Networks
A powerful way to find locals on Google Plus is to use free Google Plus search tools created by third party developers. The advantage is that there are more refined and advanced search options, like employee or location based search, compared to the regular Google Plus search.
If you like this power tip please share it and add me to your Google Plus circle.
How to Find Locals on Google Plus – Mimic and Follow
by Ross Hair on December 5, 2011
in Google, How to, Real Estate Social Media, Social Networks
This is my favorite way to find locals on Google Plus. I call it “mimic and follow” and all you need to do is find a popular local personality, influencer or page and follow all the locals who follow that person or page.
If you like the tip please share it and add me to your circle on Google Plus.
Find Locals on Google Plus
by Ross Hair on December 5, 2011
in Google, How to, Real Estate Social Media, Social Networks
Here’s a power tip to help local business owners find local residents on Google Plus. Enjoy the short video and add me to your circle on Google Plus.
About Ross Hair
Ross Hair is bald and a huge fan of Google Plus.
Video Marketing for Real Estate Guide
by Ross Hair on August 16, 2011
in Real Estate Marketing, Real Estate Social Media, Video
To help you get in front of the real estate video curve I’ve created the Video Marketing for Real Estate Guide.
And it’s free!
It’s packed full of information about the best video tools, technology and tactics you need to effective use video to market and sell homes.
And you can download it for free by clicking on this link to the Video Marketing for Real Estate Guide.
Ross Hair is bald and has a face for radio. That didn’t stop him taking the best ideas from all the top real estate video marketers and condensing them into the industry leading Video Marketing for Real Estate Guide.
Blogging for Real Estate Planner
by Ross Hair on July 20, 2011
in Blogging, Real Estate Social Media
I listened to all the past speakers at SMMCamp and wrote down their best blogging strategies, tactics and tips in a Blogging for Real Estate Planner.
I now use the planner to manage the creation and content production for all my real estate blogs. I’d be lost without it as it gives my blogs the focus and planning they need to zero in on my exact target market … and earn their business.
You can download a copy of my Blogging for Real Estate Planner right here ===>>> - My Blogging Plan
Ross Hair is bald, a Realtor and Investor and founder of Social Media Advocate, the free real estate social media guide.
The 5 Best Real Estate Social Media Blogs
by Ross Hair on May 11, 2011
in Blogging, Real Estate Social Media
If you’re in the real estate industry and you love social media then you need to follow the five best real estate social media blogs. Like the name suggests the blogs are all about how you use social media to grow your real estate business.
Here’s the list:
Shameless Honorary Mention
I’m not allowed to vote for myself so I added my blog at http://rosshair.com to the list under the honorary mention category. This also meets the FTC requirements that mandate the inclusion of at least one bald guy with an ironic yet iconic last name in all lists that have anything to do with real estate social media.
Before moving to Inman Next as the Chief Evangelist, Chris Smith was the Tech Savvy Agent and a regular speaker at Social Media Marketing Camp. Chris has a cult like following derived from his countless speaking engagements all over the nation and his charming boy band good looks. Inman Next has an exceptional team of writers who share the latest real estate social media news and trends (not to mention the one and only Katie Lance as editor).
But most of all you get the latest news and reviews on critical social media and real estate tools and resources that will help you grow your real estate business.
Nicole Nicolay is another popular national speaker and keynote presenter at Social Media Marketing Camp. I love reading her borderline genius blog posts or reports on how social media and technology can put you ahead of the real estate sales curve and generate an endless pipeline of buyers and sellers.
You can catch up with Nicole at My Tech Opinion, a blog she writes with her partners Reggie Nicolay and Chad Johnson. Read more..
Guinness World Record for Fans in a Day
by Ross Hair on May 6, 2011
in Facebook, Real Estate Social Media
Here’s a Press Release from a Fortune 500 company about getting Facebook fans for your Page that really caught my eye.
In the Press Release the company claims to have set a Guinness World record for the most Facebook fans in a day – 1,571,161.
WOW – I’m impressed!
And the name of the company?
Frito Lay.
So how did they do it and what lessons can you use in your real estate business?
The campaign was launched by providing fans with an inside look at the creation of a new flavor of chips in the Flavor Kitchen. This gave fans a behind the scenes look at the creation process. It was then backed up with the give away of 24,000 bags of chips (value $3.99 each) to the first 24,000 fans who liked the Page and registered at a custom tab.
That’s a great way to build a fan base and a mailing list. Read more..
Facebook Kills the Real Estate Blog
by Ross Hair on April 6, 2011
in Blogging, Facebook, Real Estate Social Media
Has Facebook killed the real estate blog?
I got caught up in a conversation with Jay Thompson, the Phoenix Real Estate Guy, about the role of Facebook in real estate marketing. Two things we debated were if it was advisable to add listings to your Facebook Page and whether new agents would start using Facebook as their primary website instead of a blog.
On the subject of adding listings to your Facebook Page (and by Page I mean your Fan Page and not your Personal Profile) I’m 100% certain that you must add listings. Jay is not so sure.
I like the idea that you can show listings (even of no one looks at them). It demonstrates your commitment to marketing real estate and your search box acts as an indirect contact capture form where you can convert your visitors into contacts. I also think that your clients will expect you to market on Facebook and we all know that perception is just as important as reality when it comes to closing a listing contract.
Jay doesn’t think Facebook is meant for listing real estate. It’s a social medium where people want to connect and communicate with each other and not look at listings. Besides, there are already so many better real estate search and listing sites.
What we both agree on is that we have no idea if adding listings to your Facebook Page will actually sell real estate.
This conversation gave rise to a larger conversation.
Is it possible that many new agents will forego the “traditional” real estate blog in favor of a real estate Page on Facebook? Read more..
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