Pro Real Estate eCovers

Every agent needs a set of customized professional eCovers to create fabulous marketing material.

So I created a set of professional real estate graphics that can be personalized with your brand and contact details.

You can view the complete Real Estate Market Report Set by clicking here!

Real Estate Report 8Flat Cover

The Flat Cover can be added to just about any marketing campaign.

It’s a visual representation of a real estate market report and can be used instead of using text and to make your reports look professional and attractive to your website visitors.

The flat cover can also be used as an intro page to the actual real estate report.

I like to use a flat cover on my landing pages. The visual element greatly increase the conversion rate.

The cover can be personalized with your town name, branding and contact details – and you can get it for just $1 right here!

 

 

 

Be The Local Zillow

Be The Local Zillow

Here’s my 2016 real estate marketing strategy in one catchy slogan – “Be The Local Zillow“.

And to help you understand why we need to be just like Zillow, I wrote the “Be The Local Zillow” Report.

The report shows you:

  1. why Zillow is so successful at attracting home buyers and sellers,
  2. how we can replicate their model on a local level, and
  3. how we can use our real estate expertise to not only compete with Zillow but beat them on a hyper local level.

Click here to download the free “Be The Local Zillow” report.

 

Social Media Marketing Funnel

Social Media Marketing Funnel

All your real estate clients are online and most of them play around on social networks. If you want to find and connect with new prospects and clients you need a social media marketing funnel.

To make it easy for you to visualize the lead generation process I’ve created a social media marketing flow chart.

The first thing that you should notice is that everything is interlinked and flows back and forward into each other. That’s because social media marketing allows you to create this virtuous circle whereby everything can be shared and redistributed by your network of friends and followers.

That’s the beauty of social media – you can create content for your friends and followers and they can then distribute it for you to their friends and followers.

The second important thing is that social media marketing is now so much more than just making friends and getting engagement with your network. Facebook in particular now offers you a number of powerful paid advertising tools, like custom audiences and retargeting, that you can use to grow your business.

So take a look at the flow chart (click on it to enlarge) and make sure you apply it to your own social media marketing funnel.

Real Estate Digital Marketing

Digital Marketing System Spiral CoverIf you want to find clients online you need to build a real estate digital marketing platform.

There’s really no way around it. Your clients are online so you need to meet them online – if you want their real estate business.

To help you get past the frustration and expense of setting up your own digital marketing platform I’ve created a Digital Marketing Guide for Real Estate. It’s a practical guide that shares the exact tools and software I use for my own digital marketing platform.

You can download the guide right here!

In particular the guide will show you:

Why you need to be a digital marketer
How to generate leads online
How to convert leads by focusing on getting your visitor’s contact details
How to incubate and manage leads so they turn into clients (and commission checks)
A case study for my platform at Niwot Homes
A budget to keep track of your technology and marketing expenses
(more…)

Create a Real Estate Content Factory

Content Factory Diagram FlowThe best thing about writing a real estate blog is that you can repackage and reuse every blog post to create a real estate content factory.

Its starts with a number of real estate blog posts on a particular subject. You can then bundle a number of posts together to create a real estate report and you can bundle a number of reports together to create a real estate guide.

Let’s take Chuck Marunde of Sequin, WA as an example.

Chuck is a prolific real estate blogger who gets most of his business from Out-Of-State buyers who find him online. Chuck will write a number of blog post about buying homes in the Sequin area. He includes information about the local market, local things to do, the weather, real estate quirks peculiar to the area like termites or cistern inspections, health care and his love for the ocean. That’s a wide range of topics but it’s information that’s valuable, interesting and relevant to someone relocating from the Arizona desert or a bustling California city.

Sequim Real Estate GuideThen at the end of the year Chuck repackages his blog posts and publishes a book called “Sequim Real Estate – A Buyer’s Guide”. The book contains a foreword, some promotion for Chuck’s real estate services and a huge bunch of repackaged real estate blog posts.

And for just $24.95 you can order it from Amazon ­čÖé (unless you’re one of┬áChuck’s best prospects in which case he’ll send you a copy for free).

Chuck has used content marketing to firmly establish himself as a local expert, community leader and an authority on all things to do with relocating and buying a home in Sequin, WA.

Take a look at the diagram again and think about ways you can create your own real estate content factory.

Content Factory Diagram Flow