Sneak Peak at the 10 Day Real Estate Social Media eBook

Here’s a sneak peak at the outline of the Real Estate Social Media eBook – 10 days to Social Media Success and MORE Real Estate Closings!

The 10 day Plan is designed to get your social media marketing plan operational and productive in just 10 days.

On Day 1 you will identify your real estate social media strategy.

On Day 2 you will set up all your essential social network and technology accounts.

On Day 3 you will build your blog and add the most important widgets.

On Day 4 you will map out and plan your blogging strategy and publish your first blog posts.

The purpose of your blog is to provide a venue to receive thousands of new social network friends. Traffic to your blog will come from the social networks and you can expect an avalanche of prospective clients.

The most important function of your blog is to convert your visitors into contacts.

On Day 5 you will start making friends on Facebook and building your network.

On Day 6 you will create a fan page on Facebook for your local community. This is currently the single most successful tactic for rapidly growing your friend network on any of the social networks.

On Day 7 you will start making connections on Linked In and will build a group for your local community.

On Day 8 you will learn how to “listen” for business on Twitter by tracking keywords that identify ready and willing buyers and sellers.

On Day 9 you will set up your control panel on Hoot Suite to monitor and manage all your social networks in one convenient dashboard.

On Day 10 you’ll review your entire social media marketing plan and make sure that your networks are all connected and your content is syndicated.

About Ross Hair

Ross Hair is the Baldest Man in Real Estate Social Media and the founder of SMM Camp (Social Media Marketing Camp).

Facebook Adds the Like Button

Facebook made a small but important change to Fan Pages but changing the Become a Fan button to a Like button. The change was made to reflect the true nature of the relationship between Fan Pages and Likers. It’s a small change but it should increase the number of Fans / Likers as becoming a Fan made some people feel like stalkers. You can see the new Like Button right here.

MetCalfe’s Law and Real Estate Social Media Marketing

Metcalfe’s Law explains why social networks are so viral and grow so exponentially. If you grasp the concept you can use it every day to power your real estate social media marketing.

In simple terms Metcalfe says that if you have 1 friend this represents 1 connection. If you have 5 friends this represents 10 connections and if you have 12 friends this represents 66 connections. Do you see the exponential growth in connections as you add friends?

Here’s a more scientific explanation  – Metcalfe’s law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2).

In short Metcalfe says “Go send out more friend requests on Facebook already!”

The great news is that Facebook and the other social networks are incredibly viral and you can simply piggyback on their network to virally expand your own personal network. In the Facebook Economy you can reach and connect with so many more people than in the “old days” of door-to-door or tele-canvassing.

About Ross Hair

Ross Hair is the Baldest Man in Real Estate Social Media.

Real Estate Social Media eBook

I’m about to release my new real estate social media eBook (worth $197) on May 1 and would love to send you a copy.

The eBook is a no fluff and no hype practical guide designed to help you find new clients and get MORE real estate closings in just 10 days.

All you need to do is go to Facebook (it’s so cool it has its own Fan Page), click on the like button and write something nice on the wall like ‘Please send me your great new Real Estate Social Media eBook”.

I’ll see your post and send you a copy of the eBook.

I look forward to sharing the eBook and connecting with you on Facebook.

About Ross Hair

Ross Hair is the Baldest Man in Real Estate and a huge fan of real estate social media.

PhotoFunia plus Animoto – Cool Personal Branding

I started to play around with PhotoFunia and and Animoto and created this cool video in around 30 minutes using one simple head shot.

Photofunia (free) provided the stock images like the billboards and Animoto ($30 a year) converted the images into a video.

The branding and marketing possibilities are endless. You can use images of your business and your products and quickly convert them into a cool marketing video.

Cool Photo Makeovers

Ross Hair is Bald PosterHere’s a fun tool to turn an ordinary head shot picture into a poster.

It’s by a company called PhotoFunia and it’s free.

You can use it as a cool way to spice up your regular profile photo and in your marketing material.

The best part for me was when I turned a number of images into a video using Animoto and showed the video to my children. They’re young enough to think that their ole dad is very cool and famous.

Video Recording of my Presentation at Virtual Real Estate Bar Camp

I presented a session at Virtual Real Estate Bar Camp called “Building Facebook Communities to Generate Real Estate Business”.

It’s my most powerful Facebook tactic and is used very successfully by top producing real estate professionals throughout the nation.

Here’s the video. You will need to login to view it.

Do you want to follow me as I build a new community from scratch? You can do it right here!

Build a Local Facebook Community for your Town or Neighborhood

A number of presenters at Virtual Real Estate Bar Camp spoke about building a local community on Facebook for your town, neighborhood or even subdivision. Real estate social media experts view this one strategy as a powerful way to connect with local homeowners and build your real estate business.

In the next few months I’m going to build another local community and I’m going to let you peep over my shoulder as I record and explain every thing I do. You can use the exact same strategies and techniques in to build your own community.

Take a look at the very short video below as I explain how you can look over my shoulder!

Facebook is the New Coffee Shop!

In 2004 the 22 year old founder of Facebook famously turned down a $1 Billion offer for Facebook. That’s right – a 22 year old kid said thanks but no thanks to a billion dollars.


Turns out he was right. He’s now worth $2 billion plus and he presides over a social network that has over 350 million users and shows no sign of slowing down.

(In case you’re wondering, his name is Mark Zuckerberg.)

The most impressive thing about Facebook is not just its size. What’s just as impressive is Continue reading “Facebook is the New Coffee Shop!”