Zillow has a very powerful free marketing feature that allows real estate agents to “claim their listings”. The feature is open to every listing agent and you don’t need to advertise on Zillow to claim your listings.
The benefit is that you get free premium advertising on all of your own listings. In particular, you get a free listing agent ad that appears above the paid ads of competing agents.
The difference is that the listing agent ad is free, it’s designated as the listing agent and it appears at the top of the ad list.
Look how the listing agent Patrick Dolan has the top ad.
In order to claim your listings it needs to (i) appear on Zillow and (ii) you need to create a free Zillow account. Continue reading →
Renault knocked it out the social media park with this viral video of a prank test drive on a few unsuspecting car buyers.
I laughed my socks off. Hit that like or share button if you enjoyed the video.
And to make sure they’re not viewed as sexist, they did a second ad for the ladies!
The ads went viral and had millions of views … thanks to people sharing on social media.
Now here’s the lesson. You don’t need to shoot your own viral videos to get traffic to your websites. You can simply embed any video that’s already gone viral, just like I did here. Thanks for visiting my website
Here’s the REMCamp list of 15 Best Real Estate Blogs and Bloggers.
We picked the list based on content, design and sometimes just the sheer force and personality of the bloggers. And it doesn’t hurt that almost all the bloggers are also very successful real estate professionals.
I interviewed a number of the top real estate bloggers and was struck by the realization that they all have one thing in common. It’s an intangible thing that’s hard to explain but you know it when you see it.
That one thing is this – their blogging has transcended their blog and they’re now viewed as an integral part of their community. They’ve achieved local brand recognition and now get almost all their business from referrals and past customers.
In a weird kind of way they have become local celebrities, instantly recognized when they walk down the street and viewed as a credible and trustworthy source of local news and information.
In short they’ve become trusted community leaders.
I found it difficult to articulate this observation into words so let me share a few real life examples.
Kendyl Young is a real estate blogger from Glendale, CA. Kendyl blogs about life and real estate in Glendale and La Canada on her blog at www.GlendaleandBeyond.com. She posts articles and videos on Things to Do, Life, Market Reports, Listings and Neighborhoods in her local area. Continue reading →
Your iPhone or smart phone is already an essential tool in your real estate business. Now with the advances in mobile video you can use your iPhone to shoot real estate video just like the pros.
Take a look at this tutorial on how to shoot a home tour video with an iPhone and then look at the second video to see the final product. The video is shot on an iPhone 4 using a custom case by HDHat with a clip on wide angle lens.