Pro Real Estate Videos

I recently bought a video creation product that makes it really easy to create professional real estate videos.

You can view or purchase the software by clicking here!

You can make just about any type of real estate video. All you need is your imagination.

I created my own set of videos and included step-by-step instructions. I’ll update the instructions as I complete each new video – but you can download my first step-by-step instructions by clicking here!

You can view my videos below ( I’ll add new videos each day):

      • A Professional Video Intro

You can start each video with a professional video intro by animating your company logo. I created a sample video with a number of different options you can use to start your videos.

    • A Home Tour

I spliced together a mp4 video corporate intro clip with still home exterior and interior photos to create a simple video tour. It took 7 minutes.

Coming Soon ( I accidentally deleted my videos when I updated my software … will take a day or two to quickly redo them) –

  • Neighborhood Tour
  • A Tour of Things to Do
  • Local Real Estate Market Report
  • What You Can Buy for $400,000
  • Client Testimonial and Reviews
  • Home Advice for Clients
  • Interviews with Home Professionals like Mortgage Brokers or Landscapers
  • Listing and Pre-listing Videos

Keep coming back as I’ll add a new video every day.

Claim Your Listings on Zillow

Claim Your Listings on Zillow

Claim Your Listings ImageZillow has a very powerful free marketing feature that allows real estate agents to “claim their listings”. The feature is open to every listing agent and you don’t need to advertise on Zillow to claim your listings.

The benefit is that you get free premium advertising on all of your own listings. In particular, you get a free listing agent ad that appears above the paid ads of competing agents.

The difference is that the listing agent ad is free, it’s designated as the listing agent and it appears at the top of the ad list.

Look how the listing agent Patrick Dolan has the top ad.

Zillow Home Search Listing Agent Top

In order to claim your listings it needs to (i) appear on Zillow and (ii) you need to create a free Zillow account. (more…)

Zillow for Real Estate Guide

Zillow for Real Estate Guide

Zillow Report Cover Spiral No LogoZillow dominates online real estate search so I thought it was time someone wrote the underground Zillow for Real Estate Guide.

I’ve dug up the best free and paid marketing tools that you can use to run your entire real estate business on Zillow. Yes, it’s that powerful!

Download the free How to Use Zillow for Real Estate guide right here!

Back to Basics

Back to Basics



As 2014 starts to pick up speed I’ve decided it’s time to go back to the basics.

To get into the spirit of things I changed RossHair.com to the most basic WordPress theme.

No more messing around with custom code and fancy pants templates. Just simple and insightful content.

Ross Hair Signature

 

Funny Test Drive Prank Equals Social Media Gold

Renault knocked it out the social media park with this viral video of a prank test drive on a few unsuspecting car buyers.

I laughed my socks off. Hit that like or share button if you enjoyed the video.

And to make sure they’re not viewed as sexist, they did a second ad for the ladies!

The ads went viral and had millions of views … thanks to people sharing on social media.

Now here’s the lesson. You don’t need to shoot your own viral videos to get traffic to your websites. You can simply embed any video that’s already gone viral, just like I did here. Thanks for visiting my website :)

15 Best Real Estate Blogs and Bloggers

15 Best Real Estate Blogs and Bloggers

15 Best Real Estate Blogs and Bloggers BinderHere’s the REMCamp list of 15 Best Real Estate Blogs and Bloggers.

We picked the list based on content, design and sometimes just the sheer force and personality of the bloggers. And it doesn’t hurt that almost all the bloggers are also very successful real estate professionals.

So if you want to peep inside the minds of the very best real estate bloggers, download the 15 Best Real Estate Blogs and Bloggers Guide right here …

The One Thing the Top Real Estate Bloggers Have in Common

The One Thing the Top Real Estate Bloggers Have in Common

Authentic ImageI interviewed a number of the top real estate bloggers and was struck by the realization that they all have one thing in common. It’s an intangible thing that’s hard to explain but you know it when you see it.

Join us at REMCamp 2 – Blogging for Real Estate 

Thursday March 14th at 12 Noon Eastern

Register here!

That one thing is this – their blogging has transcended their blog and they’re now viewed as an integral part of their community.  They’ve achieved local brand recognition and now get almost all their business from referrals and past customers.

In a weird kind of way they have become local celebrities, instantly recognized when they walk down the street and viewed as a credible and trustworthy source of local news and information.

In short they’ve become trusted community leaders.

I found it difficult to articulate this observation into words so let me share a few real life examples.

Kendyl Young is a real estate blogger from Glendale, CA. Kendyl blogs about life and real estate in Glendale and La Canada on her blog at www.GlendaleandBeyond.com. She posts articles and videos on Things to Do, Life, Market Reports, Listings and Neighborhoods in her local area. (more…)

The Very First REMCamp – Real Estate Marketing Camp

The Very First REMCamp – Real Estate Marketing Camp

REMCamp Thumbnail 2We’re launching the very first REMCamp – Real Estate Marketing Camp, this Thursday February 21st at 12 Noon Eastern.

Click here to Register!

And there’s no better way to launch it than with Matthew Shadbolt, the Director of Interactive Product and Marketing at The Corcoran Group.

Matthew Shadbolt – The Corcoran Group’s 2013 Digital Marketing Plan

Seth Price – Online Marketing Director, Placester – 3 Marketing Trends to follow in 2013

Sharon McNamara – Broker / Owner, Boston Connect – The 3 Marketing Channels that Built My Real Estate Company and My Marketing Focus in 2013

Click here to Register!